In a great example of using an audience to self-generate excitement, YouTube called on professionals and amateur musicians of all ages, locations and instruments to the audition for the UGC YouTube Symphony Orchestra.
The actual piece was written by Tan Dun, with the musicians asked to submit a video of them performing the piece.
Over 3,000 worldwide [...]
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…if only based on search stats it’s getting difficult to ignore the need to use video as part of your mix.
I’m not recommending this lightly, as it’s fraught with difficulties and possible issues for a brand, but there’s some numbers that you should pay attention to;
80% of all web activity starts with a search
Something like [...]
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Posted in Blogs, Gaming, Social Media, Social Networks, User Generated Content, tagged blogging, Facebook, Gaming, McCain, MySpace, Obama, YouTube on October 20, 2008 | Leave a Comment »
Barack Obama has been reaching out for the youth vote with his latest billboards inside the Xbox 360 racing game ‘Burnout Paradise’.
The ”Obama for President” billboard ads in the Xbox 360 game first surfaced last week.
The ad inside ‘Burnout’ on the Xbox 360 Live network is the most high profile use of in-game advertising by a presidential [...]
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