Best of the week

A colleague of mine, Dina Zaitman (Account Director at G2), put together this list of some nice work in the digital space.
OVK (Parents of Child Road Victims): Let it ring viral mobile campaign
http://adsoftheworld.com/media/online/ovk_parents_of_child_road_victims_let_it_ring?size=_original
A charity for parents of child road victims, OVK, wanted to hammer home the dangers of speaking on your phone while driving in a surprising way.
Heinz
Case [...]

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Talking up the opposition

A few nice viral pieces promoting the upcoming Socceroos games. They can’t miss out on qualifying (quick, everybody touch wood now!), so they’re talking up the opposition. Some nice viewing numbers here – 430k for the Uzbekistan vid, 350k for Bahrain, and 30k for Japanese version. WIll be interesting to see if they work.
[...]

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Philips viral video proves successful

Expensive…yes. Cut-through…yes. Effective…seems to have been.
Last month Dutch electronics giant Royal Philips Electronics released a short film, entitled Carousel, to promote the company’s new movie theater-proportioned television set.
What better way to launch it then with a short movie that George Miller would tack onto his resume.
Watch it here.

It’s is filmed in [...]

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Viral about being conned by virals

After the now infamous “girl finds jacket” trick pulled by Witchery & Naked caused so much talk in marketing & consumer media I guess the video below was inevitable.
It’s Mini Copper making fun of virals, and in the process making this Mini Cooper Clubman viral a real viral.

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The flight attendant rap – bringing a brand to life

Having just returned from a trip to Singapore, I can vouch for the mind-numbing delivery of the safety instructions pre-flight (Singapore Airlines you could do with a new video!). There must be a btter way.
At South-West Airlines a flight attendant came up with a much more entertaining way. Instead of reading out the regular dull [...]

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Best job in the world

Most of you would know of The Best Job in The World…and who could argue (I’m still waiting for the call to say I’ve got it).
In this campaign, the Tourism Office of Queensland is looking for a person to suit the most incredible job of the world and comes with a smart social media campaign [...]

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Users outdoing the advertisers

Life’s for Sharing. That was the T-Mobile UK viral message. This “impromptu” T-Mobile commercial was filmed January 15 2009 with 400 dancers on Londen’s Liverpool Street Station. This has had an unbelievable 5,000,000 views.

Then, Facebook users decided to go one better.
Last Friday (2009/02/06) people tried to create a User Generated parody [...]

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Follow up to the Heineken ad

Late December 2008 Heineken Nederland launched a hilarious commercial involving a walk-in closet. The video has received over 5.3 million views to date from videosharing sites such as YouTube, Dailymotion, Break.com, MySpaceTV. MetaCafe and Dumpert.

In the commercial a young woman shows three friends through her apartment, with the absolute thrill being the walk in wardrobe. [...]

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Emerging trends in viral videos

Thinking of viral videos? Think hard and long would be my advice…very hard to get right, but very easy to get wrong.
Whilst we’ve all seen great version of what works (see Stay out of the doghouse & What makes a campaign go viral?) there’s a litany of those that haven’t.
I’ve found various pieces of research that look into [...]

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Stay out of the doghouse

JCPenny’s hilarious new ad for “staying out of the doghouse” is an official viral video success (long but worth watching)…guys pay attention.
It’s very hard to get this right, and very easy to get it wrong. But here’s a reason why an online video became so popular, rather than the reasons why it did not.
[...]

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Fancy yourself as a shower singer?

Here’s another viral piece G2 have just launched.
This piece is for Sara Lee’s Radox Smoothies shower gel, and involves uploading your photo & watching it dance around & sing in the shower…and win $10,000 in the process.
Is also linked with a community we have built in RSVP around preparing yourself for a date…of which showering is [...]

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A great viral idea

…by TAC in Victoria (and created by us folk at G2).
We literally recorded hundreds of names (and refresh them every few weeks) so the audio works. You’re able to tailor the name, the car they drive, what they do wrong, and what will happen to them if they keep speeding.
This viral activity is a part [...]

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What makes a campaign go viral?

I’ve tried to ban anyone from saying the word “viral”.
It’s like a poison that infects and spreads to everyone within ear-shot. Not only is it in everyone’s veracular as a must have strategy, it’s assumed it’s easy. It’s not…it’s exceptionally difficult and some major brands (& major cash) has been thrown into the bottomless pit [...]

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