Posted in Video, tagged philips, Video, viral on May 20, 2009 | Leave a Comment »
Expensive…yes. Cut-through…yes. Effective…seems to have been.
Last month Dutch electronics giant Royal Philips Electronics released a short film, entitled Carousel, to promote the company’s new movie theater-proportioned television set.
What better way to launch it then with a short movie that George Miller would tack onto his resume.
Watch it here.
It’s is filmed in [...]
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Posted in Video, tagged Mini Cooper, Video, viral on March 26, 2009 | Leave a Comment »
After the now infamous “girl finds jacket” trick pulled by Witchery & Naked caused so much talk in marketing & consumer media I guess the video below was inevitable.
It’s Mini Copper making fun of virals, and in the process making this Mini Cooper Clubman viral a real viral.
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Having just returned from a trip to Singapore, I can vouch for the mind-numbing delivery of the safety instructions pre-flight (Singapore Airlines you could do with a new video!). There must be a btter way.
At South-West Airlines a flight attendant came up with a much more entertaining way. Instead of reading out the regular dull [...]
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…if only based on search stats it’s getting difficult to ignore the need to use video as part of your mix.
I’m not recommending this lightly, as it’s fraught with difficulties and possible issues for a brand, but there’s some numbers that you should pay attention to;
80% of all web activity starts with a search
Something like [...]
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Most of you would know of The Best Job in The World…and who could argue (I’m still waiting for the call to say I’ve got it).
In this campaign, the Tourism Office of Queensland is looking for a person to suit the most incredible job of the world and comes with a smart social media campaign [...]
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Posted in Mobile, Planning, Social Media, Social Networks, User Generated Content, Video, tagged buzz, t-mobile, Video, viral on February 11, 2009 | 1 Comment »
Life’s for Sharing. That was the T-Mobile UK viral message. This “impromptu” T-Mobile commercial was filmed January 15 2009 with 400 dancers on Londen’s Liverpool Street Station. This has had an unbelievable 5,000,000 views.
Then, Facebook users decided to go one better.
Last Friday (2009/02/06) people tried to create a User Generated parody [...]
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Late December 2008 Heineken Nederland launched a hilarious commercial involving a walk-in closet. The video has received over 5.3 million views to date from videosharing sites such as YouTube, Dailymotion, Break.com, MySpaceTV. MetaCafe and Dumpert.
In the commercial a young woman shows three friends through her apartment, with the absolute thrill being the walk in wardrobe. [...]
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Posted in Retail, Video, sales, tagged Retail, Video on January 30, 2009 | Leave a Comment »
Distilled are a US based fashion retailer that have launched their new site, using a live model that takes the various pieces of clothing on/off to show the range. Nice way of engaging with the browser and showing their product.
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In store, or POS, or outdoor/display is becoming much more interesting.
Some of the technologies that have evolved from the web are now being used out of the virtual world, and instead are engaging with consumers in the places where they spend their time, particularly where they make purchase decisions.
Here’s probably one of the more enjoyable [...]
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Posted in Blogs, Planning, Social Media, Social Networks, Strategy, User Generated Content, Video, tagged User Generated Content, Video, viral on November 10, 2008 | Leave a Comment »
I’ve tried to ban anyone from saying the word “viral”.
It’s like a poison that infects and spreads to everyone within ear-shot. Not only is it in everyone’s veracular as a must have strategy, it’s assumed it’s easy. It’s not…it’s exceptionally difficult and some major brands (& major cash) has been thrown into the bottomless pit [...]
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Bit of a compilation this piece.
Firstly, here’s a great Podcast Directory List. Includes podcasting sites and directories.
Secondly, here’s a similar list for video covering creating, discovering, searching, sharing, storing etc for videos.
Lastly, here’s the next edition of good examples of brands using social media (the letter d), courtesy of a great post from Peter Klim:
Daimler [...]
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Went along to Slattery IT’s forum on the future of video last night. Besides that fact the technology didn’t work too well (in Telstra’s flashy new business centre, ironically called the “media centre”) the speakers were interesting and had some nice stories to tell.
Richard Finlayson, Director of Commercial Affairs SBS Corporation was first off the [...]
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Came across an interesting piece of research* that shows how the 500 fastest growing companies in the US are engaging with social media. There’s obvious reasons for part of this, e.g. public companies are risk averse and larger companies can’t/won’t move as quick, but it’s a good point made. A note is that in the [...]
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