I don’t normally write about the future of the web, as it’s been shown on way too many occasions that predicting behaviour and the technology that will be used is impossible. We all just keep on ignoring what the futurists think…
Having said that though, Jeremiah Owyang (great blog to subscribe to) is part way through [...]
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In a great example of using an audience to self-generate excitement, YouTube called on professionals and amateur musicians of all ages, locations and instruments to the audition for the UGC YouTube Symphony Orchestra.
The actual piece was written by Tan Dun, with the musicians asked to submit a video of them performing the piece.
Over 3,000 worldwide [...]
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More examples of businesses using social media
L’Oreal. Blogging: Vichy character blog and relaunch.
Ladies Professional Golf Association (LPGA). Microblogging: Twitter account.
LaFraise. Blogging: Corporate blog.
Lenovo. Blogging: Voices of the Olympic Games, with assistance from Ogilvy.Personal blog of David Churbuck, VP of global web marketing. The Heart of Business blog.
LG. Blogging: The Official Blog of LG.
Liberty Mutual. Widgets: [...]
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Posted in Blogs, Mobile, Planning, Research, Retail, Social Media, Social Networks, Strategy, Video, eCommerce, sales, tagged Future, newspapers, Social Networks, TV, User Generated Content on January 9, 2009 | Leave a Comment »
I normally avoid making predictions about what’s going to happen anywhere beyond the next 6 months (arguably less in the current climate), but here’s a list of predictions I found that make sense.
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing – including search, video and multicultural initiatives [...]
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… the first feature film created entirely by an Internet community is set to debut in January.
Whether or not horror flicks sit in your DVD collection, Perkins’ 14’s more interesting story lies in its creation.
The film is the product of Massify, a film production community that provides tools for members to share ideas, collaborate on projects, [...]
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Thinking of viral videos? Think hard and long would be my advice…very hard to get right, but very easy to get wrong.
Whilst we’ve all seen great version of what works (see Stay out of the doghouse & What makes a campaign go viral?) there’s a litany of those that haven’t.
I’ve found various pieces of research that look into [...]
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Posted in Blogs, Planning, Social Media, Social Networks, Strategy, User Generated Content, Video, tagged User Generated Content, Video, viral on November 10, 2008 | Leave a Comment »
I’ve tried to ban anyone from saying the word “viral”.
It’s like a poison that infects and spreads to everyone within ear-shot. Not only is it in everyone’s veracular as a must have strategy, it’s assumed it’s easy. It’s not…it’s exceptionally difficult and some major brands (& major cash) has been thrown into the bottomless pit [...]
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Posted in Blogs, Customer Service, Intention Economy, Planning, Research, Social Media, Social Networks, eCommerce, tagged Consumers, Customers, Intention Economy, Marketplace, User Generated Content on October 24, 2008 | Leave a Comment »
is an interesting space at the moment. What is it? It’s the harnessing of someone’s intent to another’s need, or about buyers finding sellers (not the other way around).
Here’s a few examples to explain the concept;
- You want to get somewhere, but don’t have a car and hate the trains? No problem, look at PickUpPal
- [...]
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NEW YORK – I know the last time your were standing in Times Square you were thinking, “There’s not enought here to look at, or enough bright lights, I wish they would let me play a game while I’m standing here doing nothing”…right?
Next time you happen to be in Times Square, get ready for some gaming [...]
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It’s time to have a long, hard look at your corporate website. Are you still expecting consumers to believe that the happy, smiling, loved up customers on your home page are real? And that the execs so proudly displayed as captains of industry really do care? Of course that’s what you want them to think [...]
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Posted in Blogs, Podcasting, Research, Social Media, Social Networks, User Generated Content, tagged Blogs, Consumer Generated Media, Google Alerts, Nielsen Buzzmetrics, Proctor & Gamble, Research, Social Media, User Generated Content, Yahoo Answers on September 17, 2008 | Leave a Comment »
and how can you use it? Following on from my piece on social media I though it would be worthwhile expanding on the consumer content side, or User Generated Content (UGC). This is also referred to as Consumer Generated Media (CGM).
UGC is the fastest growing and most influential element of the modern media mix. Consumers want [...]
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Posted in User Generated Content, tagged Blogs, consumer engagement, Content, Digital marketing, McCain, MySpace, Obama, Online news, Palin, Partnerships, User Generated Content on September 11, 2008 | Leave a Comment »
Don’t want to leave your MySpace page to find out about that annoying hurricane approaching your house?
Don’t worry about it, you can keep track of the latest wind speed & still talk to your friends online. In a great example of a partnership that allows one enterprise to push content to a consumer, MySpace has partnered [...]
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