10 Reasons why you shouldn’t Twitter

There seems to be a frenzy around Twitter at the moment.
Oprah’s doing it. So are Demi and Ashton, and mainstream media covers it almost daily- not to mention CEOs, CNN, The View, Today, the NY Times, the Wall St Journal and just about everyone else.
Some brands are entering the Twitter-sphere successfully (a few) and others not [...]

Read Full Post »

The buns are out of the oven

There’s much noise about Twitter at the moment. So much so that if your believed the chat you would be forgiven in thinking that it’s eventual ascension to the top of the media pile is inevitable.
Let’s not get carried away though as Twitter is as susceptible to misuse and hype as its predecessors.
I see the [...]

Read Full Post »

Keep track of what consumers are saying about you

Here are some tools I use and recommend to help you keep track of your brand, your products, your industry, and even your social networks.
Compete.com – what consumers do across the web, not just within a particular site.
Social Radar – (paid service) research and analysis of online buzz. Learn and analyze what people are saying [...]

Read Full Post »

Social Media examples (letter “g)

Some more examples of how companies are using social media to engage with their audience.
Gartner:

Microblogging: Twitter account.
Podcasting: Gartner Voice.

General Electric.  Blogging: From Edison’s Desk
General Mills.  Social networks:  Eat Better America  Pssst.
General Motors.

Blogging:  Seven corporate blogs. GM Facts and Fiction GM Next
Microblogging:  GMblogs on Twitter
Online video:  I Got Shotgun

Global Crossing. Blogging:  IP Convergence
Goodwill.  Blogging:  DC Fashion [...]

Read Full Post »