Be careful who you let bribe you

Whilst I’m always available for a bribe it seems it’s getting harder in the States to do likewise.
Part of the process some brands, and especially “seeding” businesses, go through in encouraging popular bloggers to become instant advocates is to offer them product…or whatever it takes to gain promotion.
This can work well in that the brand [...]

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No more registrations – or email, conversions,…

I don’t normally write about the future of the web, as it’s been shown on way too many occasions that predicting behaviour and the technology that will be used is impossible. We all just keep on ignoring what the futurists think…
Having said that though, Jeremiah Owyang (great blog to subscribe to) is part way through [...]

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Social Media Examples (letter k)

Following on from my last post (Social Media examples (letter “j”)) here are more examples of companies using social media.
Kaiser Permanente.  Blogging: Dr. Maring’s Farmers’ Market and Recipe Update.
Keen Footwear.  Microblogging: Twitter account.
KFC:

Blogging:  KFC Nation Citizen Blogs.
Social networks: KFC Nation.  Facebook fan page.

Kia Motors.  Blogging: Kia BUZZ blog.
Kimberly-Clark.  Widgets: Room-A-Day Giveaway widget.
Kleenex:

Blogging: Let It Out blog.
Social [...]

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Is it worth making predictions?

I normally avoid making predictions about what’s going to happen anywhere beyond the next 6 months (arguably less in the current climate), but here’s a list of predictions I found that make sense.
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing – including search, video and multicultural initiatives [...]

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Social Media Examples (letter “i)

More excamples from Peter Klim’s excellent list of companies using social media.Have a look through the IKEA examples. They’re using social media successfully -  consumers are driving most of the content…are flat packs really that interesting?
IBM.

Blogging:  125 corporate blogs.
Forums:  developerWorks.
Microblogging:  Smart SOA SocialNetwork ((S3N)) Team on Twitter.
Online video:  Rational Heroes machinima videos and Meet Mr. [...]

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Social Media Examples (letter “h”)

H&M.  Social networks: Facebook fan page.
H&R Block:

Microblogging:  Twitter account with almost 600 followers.
Social networks:  Facebook fan page with almost 1,000 fans

Harley-Davidson:

Blogging: Museum blog.
Microblogging:  Twitter account
Online video:  YouTube account
Social networks:  MySpace and Facebook pages

HBO’s True Blood:

Blogging: Bloodcopy and Tru Blood blogs.
Microblogging: Sookie Stackhouse character account.

Hearst.  Social networks:  Spin The Bottle Facebook application.
Heinz.  Online video:  YouTube contest.
Hershey’s.  [...]

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Social Media examples (letter “g)

Some more examples of how companies are using social media to engage with their audience.
Gartner:

Microblogging: Twitter account.
Podcasting: Gartner Voice.

General Electric.  Blogging: From Edison’s Desk
General Mills.  Social networks:  Eat Better America  Pssst.
General Motors.

Blogging:  Seven corporate blogs. GM Facts and Fiction GM Next
Microblogging:  GMblogs on Twitter
Online video:  I Got Shotgun

Global Crossing. Blogging:  IP Convergence
Goodwill.  Blogging:  DC Fashion [...]

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Social Media examples (letter e)

More of Peter Klim’s excellent list of brands using social media. Have a look at the EMC pages, particularly the list of employees who are blogging. The other interesting piece is Ernst & Young’s Facebook recruitment page, where grads can talk about jobs with the company;
eBay.  Wikis: Broadly focused community wiki (now closed).
Edelman.  Blogging:  CEO Richard [...]

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Tapping into the peer-to-peer economy

Firstly, what is the peer-to-peer economy?
In the future, we will turn to the internet to get a job, for a loan and to take out health insurance, but we’ll apply through our online social network. And this will give rise to the development of peer-to-peer economies.
It’s a futurists view on how we will all be [...]

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Examples of businesses using social media – Part I

Peter Kim has been compiling a list of companies that are engaging with their consumers in the social media space.
It’s a great list that is surprisingly long, but like most things with the good comes the bad, so there’s a few that I don’t think would be working too well. What’s most encouraging about this [...]

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Oasis join the digital world & release their album online

LONDON – Fans of Oasis can hear their new album ‘Dig Out Your Soul’ on Myspace for free, a week ahead of its commercial release, following in the footsteps of Coldplay who also used the social networking site to launch their latest album.

The new album is available in its entirety on the social networking site [...]

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It’s OK to talk to consumers in their social media space

Here’s some research out of the States that has some interesting findings around consumers’ willingness to engage with brands in the social media space.
Approximately 60% of Americans use social media, and an overwhelming majority of these (93%) say companies should have a social media presence, while 85% of social media users believe these companies should [...]

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