Brands using social media (letter N)

More from the excellent Peter Klim piece on brands using social media
NASA.  Microblogging:  Twitter account.
National Geographic:

Blogs: The Green Guide
Forums: NGC Forums
Mashups: Wildlife Filmaker
Microblogging: Twitter account
Online Video: Everyday Explorers, YouTube channel
Podcasts: Three podcasts
Social networks: Imbee, MySpace,

Virtual worlds: LA Hard Hats virtual construction site.
Widgets: NGM Widgets, Facebook widget

National Instruments.  Social networks:  Nerd network.
National Marine Sanctuaries.  Microblogging:  Twitter [...]

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A new approach is needed for online marketing

Digital Media has picked up on the DNA sessions we had, publishing a piece on the areas covered.
In particular they focussed on gaining clarity of strategy before determining what you should be doing in the digital space…here’s the piece.

G2 Director says new approach needed for online marketing
In a recent speech to the Digital Now Australia [...]

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10 Reasons why you shouldn’t Twitter

There seems to be a frenzy around Twitter at the moment.
Oprah’s doing it. So are Demi and Ashton, and mainstream media covers it almost daily- not to mention CEOs, CNN, The View, Today, the NY Times, the Wall St Journal and just about everyone else.
Some brands are entering the Twitter-sphere successfully (a few) and others not [...]

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Do you own your brand?

Following on from my previous blog (Things to consider with social media planning) I found a great site that trawls through numerous social media sites and checks username availability. Do you own your own online identity?
A quick look on here should prompt you to take ownership of your online brand, even if you don’t intend doing [...]

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Things to consider with social media planning

There’s so much talk about social media that it seems more than likely that you will succeed. All you need to do is enter…wrong.
In fact, that is so wrong that more brutal language is needed.
If you enter into social media without a plan, you will fail. Period.
All the hours you spent will be wasted, you [...]

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Social Media Usage (letter m)

More of Peter Klim’s collection of companies using social media. Have a look at the Nike pieces in particular.
NASA.  Microblogging:  Twitter account.
National Geographic:

Blogs: The Green Guide
Forums: NGC Forums
Mashups: Wildlife Filmaker
Microblogging: Twitter account
Online Video: Everyday Explorers, YouTube channel
Podcasts: Three podcasts
Social networks: Imbee, MySpace,

Virtual worlds: LA Hard Hats virtual construction site.
Widgets: NGM Widgets, Facebook widget

National Instruments.  Social [...]

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Be careful who you let bribe you

Whilst I’m always available for a bribe it seems it’s getting harder in the States to do likewise.
Part of the process some brands, and especially “seeding” businesses, go through in encouraging popular bloggers to become instant advocates is to offer them product…or whatever it takes to gain promotion.
This can work well in that the brand [...]

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Keep track of what consumers are saying about you

Here are some tools I use and recommend to help you keep track of your brand, your products, your industry, and even your social networks.
Compete.com – what consumers do across the web, not just within a particular site.
Social Radar – (paid service) research and analysis of online buzz. Learn and analyze what people are saying [...]

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Companies using social media (letter ‘m’)

Here’s some more examples of companies using social media, courtesy of Peter Klim’s great posting.
M/A/R/C Research.  Blogging: CEO Merrill Dubrow’s blog.
Marriott.  Blogging: CEO blog.
Masi Bicycles.  Blogging:  Masiguy.
Mattel.  Social networks: The Playground Community.
Mayo Clinic:48

Blogging:  News blog.
Online video: Mayo Clinic channel on YouTube.
Podcasting:  Medical and Health podcasts.
Social Networks:  Fan page on Facebook.

McDonalds.

Blogging: Corporate social responsibility blog. Fake [...]

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Let your peers recommend where you stay

Found an interesting new business called Gekko.com that’s just gone into Beta.
Peer referral is an extremely (and well documented) powerful driver of activity on the web, and a space that Gekko taps into.
It’s proposition is finding hotels & restaurants etc. based on what like-minded peers also like…a lot like what last.fm are doing with music (make [...]

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Social Media Examples (letter k)

Following on from my last post (Social Media examples (letter “j”)) here are more examples of companies using social media.
Kaiser Permanente.  Blogging: Dr. Maring’s Farmers’ Market and Recipe Update.
Keen Footwear.  Microblogging: Twitter account.
KFC:

Blogging:  KFC Nation Citizen Blogs.
Social networks: KFC Nation.  Facebook fan page.

Kia Motors.  Blogging: Kia BUZZ blog.
Kimberly-Clark.  Widgets: Room-A-Day Giveaway widget.
Kleenex:

Blogging: Let It Out blog.
Social [...]

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Social Media examples (letter “j”)

…more examples of how companies are using social media from a great post by Peter Klim.
JCPenney.

Social networks:  azjeans.com on Facebook
Widgets: JCPToday desktop widget

Jeep:

Online video: YouTube Jeep channel.
Photo sharing:  Flickr pool.
Social networks: Facebook fan page. MySpace page. Jeep community.

JetBlue.

Blogging: “JetBlue hostage” blog.
Microblogging:  Twitter account.
Online video:  YouTube channel for corporate communications. Valentine’s Day 2006 meltdown.
Photo sharing:  Flickr [...]

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Social Media Examples (letter “i)

More excamples from Peter Klim’s excellent list of companies using social media.Have a look through the IKEA examples. They’re using social media successfully -  consumers are driving most of the content…are flat packs really that interesting?
IBM.

Blogging:  125 corporate blogs.
Forums:  developerWorks.
Microblogging:  Smart SOA SocialNetwork ((S3N)) Team on Twitter.
Online video:  Rational Heroes machinima videos and Meet Mr. [...]

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Social Media Examples (letter “h”)

H&M.  Social networks: Facebook fan page.
H&R Block:

Microblogging:  Twitter account with almost 600 followers.
Social networks:  Facebook fan page with almost 1,000 fans

Harley-Davidson:

Blogging: Museum blog.
Microblogging:  Twitter account
Online video:  YouTube account
Social networks:  MySpace and Facebook pages

HBO’s True Blood:

Blogging: Bloodcopy and Tru Blood blogs.
Microblogging: Sookie Stackhouse character account.

Hearst.  Social networks:  Spin The Bottle Facebook application.
Heinz.  Online video:  YouTube contest.
Hershey’s.  [...]

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Social Media examples (letter “g)

Some more examples of how companies are using social media to engage with their audience.
Gartner:

Microblogging: Twitter account.
Podcasting: Gartner Voice.

General Electric.  Blogging: From Edison’s Desk
General Mills.  Social networks:  Eat Better America  Pssst.
General Motors.

Blogging:  Seven corporate blogs. GM Facts and Fiction GM Next
Microblogging:  GMblogs on Twitter
Online video:  I Got Shotgun

Global Crossing. Blogging:  IP Convergence
Goodwill.  Blogging:  DC Fashion [...]

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Social Media examples (letter “f”)

Some more examples of businesses engaging with their audience using social media.
Facebook.  Blogging: Corporate blog.
Fandango:

Blogging: Movie blog.
Social networks:  Movie Pong Facebook application

Federal Citizen Information Center.  Microblogging:  Twitter account
Fidelity Investments:

Mashups: savings rate finder and checking account comparison.
Podcasts: Three topics relating to investment guidance.
Widgets:  market monitor.

Fiskars:

Blogging: Fisk-A-Teers blog
Social networks: Fisk-A-Teers brand ambassador program

Flying Dog Brewery.  Crowdsourcing: Suggestion [...]

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Convince me why I need social media

…is more than likely the response you get when talking about social media.
You understand that getting involved is something worthwhile. You already understand the inherent value in giving your customers a clearer voice and connecting with the people who want to know your brand better.
And that also means selling in the worth to the bean [...]

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TooSavvy – See what consumers are saying about (your) brands

Tusavvy is one of those sites that someone was going to do eventually – web search where the ranking function is, in part, based on the number of links from social media sources.
Nice, clean, simple interface.

Type in your own brand and see what consumers are saying.

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Gamers aren’t introverts…

Apparently American videogamers – who are in 71% of US households – are now more likely than non-gamers to play sports, attend a concert or go out on a date.
Believable? It’s counter-intuitive isn’t it?
Gamers are a strange bunch, but they certainly are influential & active…at least while they’re not playing games.
In fact consumers who play video [...]

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Social Media examples (letter e)

More of Peter Klim’s excellent list of brands using social media. Have a look at the EMC pages, particularly the list of employees who are blogging. The other interesting piece is Ernst & Young’s Facebook recruitment page, where grads can talk about jobs with the company;
eBay.  Wikis: Broadly focused community wiki (now closed).
Edelman.  Blogging:  CEO Richard [...]

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