It’s getting harder to ignore video…

…if only based on search stats it’s getting difficult to ignore the need to use video as part of your mix.
I’m not recommending this lightly, as it’s fraught with difficulties and possible issues for a brand, but there’s some numbers that you should pay attention to;

80% of all web activity starts with a search
Something like [...]

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The real monetary benefits of organic search

Following on from my piece on search engines (Why getting your search engine strategy right is so important) here’s some very interesting info on the comparison between paid & organic search rankings (forgive the calculations but it does form an intersting conclusion);

For every 1 click on a paid search result, the organic results generate 8.5 [...]

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TooSavvy – See what consumers are saying about (your) brands

Tusavvy is one of those sites that someone was going to do eventually – web search where the ranking function is, in part, based on the number of links from social media sources.
Nice, clean, simple interface.

Type in your own brand and see what consumers are saying.

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Try getting “disambiguate” into your next conversation

A great new word has arisen from geek land – “disambiguate”. What does it mean? Run a search in Google using the word “finance”. Means a few things in different markets or conversations, but Google puts them all together in one lot of search results, so they’re a little ambiguous.
The next iteration of search (also [...]

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