Posted in Planning, Search, Strategy, tagged Search, Search Strategy, PPC, Adwords on December 5, 2008 | Leave a Comment »
Following on from my piece on search engines (Why getting your search engine strategy right is so important) here’s some very interesting info on the comparison between paid & organic search rankings (forgive the calculations but it does form an intersting conclusion);
For every 1 click on a paid search result, the organic results generate 8.5 [...]
Posted in Search, tagged Cloud, Contextual Search, Customers, Google, Kartoo, Search, Search Strategy, Semantic Web, SEO on September 12, 2008 | 2 Comments »
A great new word has arisen from geek land – “disambiguate”. What does it mean? Run a search in Google using the word “finance”. Means a few things in different markets or conversations, but Google puts them all together in one lot of search results, so they’re a little ambiguous.
The next iteration of search (also [...]
