Posted in Planning, Strategy, tagged Brands, discounting, sales on December 15, 2008 | Leave a Comment »
As it gets harder to sustain business, netherlone build, brands (across the board) are turning to discounting attract customer traffic.
Christmas is renowned for discounting, as some sectors use christmas sales to get them through the rest of the year. But what does it mean for the long term health of your brand?
Will consumers be willing to [...]
Posted in Planning, Research, Strategy, sales, tagged Planning, retention, sales, sales funnel, Strategy on December 2, 2008 | Leave a Comment »
This isn’t going to be another long piece theorising about the impact of the economy on your marketing activity (there’s more than enough of those around), rather a focused piece on a few practical things you can do to improve your sales numbers.
Whilst retention is key (and the lowest hanging fruit) you cannot ignore acquisition. [...]
Posted in Planning, Research, Strategy, eCommerce, email, tagged conversion, email, landing page, sales on November 24, 2008 | Leave a Comment »
Here’s a quick case study on the importance of getting your messages right in emails…or in any marketing material.
Marketing Sherpa recently published an email marketing case from Drs Foster and Smith which tested the impact of pushing more educational content with sales, whereas in the past their emails were predominately sales driven.
The results of mixing content [...]
