A snapshot of the blogosphere

Found this great piece on Technorati that details the current use and growth of blogs.
This is worth a read (albeit it’s a little long) as it disects what has become an extremely influential media.
I’ll release the 5 parts of the report over the next few weeks so it’s more digestable. To read the full first [...]

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What is User Generated Content?

and how can you use it? Following on from my piece on social media I though it would be worthwhile expanding on the consumer content side, or User Generated Content (UGC). This is also referred to as Consumer Generated Media (CGM).
UGC is the fastest growing and most influential element of the modern media mix. Consumers want [...]

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The link between social media & growth

Came across an interesting piece of research* that shows how the 500 fastest growing companies in the US are engaging with social media. There’s obvious reasons for part of this, e.g. public companies are risk averse and larger companies can’t/won’t move as quick, but it’s a good point made. A note is that in the [...]

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