The internet on your TV

…it’s a way off (thanks in part to our fantastically slow broadband network) but at some point your TV & internet will converge.

“Convergence” is a term that’s a little tarnished (much like “CRM” is, and “Content” is becoming), as it has been full of promise and used in many different contexts. But, should your telly [...]

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Obama & gaming advertising

Barack Obama has been reaching out for the youth vote with his latest billboards inside the Xbox 360 racing game ‘Burnout Paradise’.

The ”Obama for President” billboard ads in the Xbox 360 game first surfaced last week.
The ad inside ‘Burnout’ on the Xbox 360 Live network is the most high profile use of in-game advertising by a presidential [...]

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Oasis join the digital world & release their album online

LONDON – Fans of Oasis can hear their new album ‘Dig Out Your Soul’ on Myspace for free, a week ahead of its commercial release, following in the footsteps of Coldplay who also used the social networking site to launch their latest album.

The new album is available in its entirety on the social networking site [...]

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Pushing content to the consumer

Don’t want to leave your MySpace page to find out about that annoying hurricane approaching your house?
Don’t worry about it, you can keep track of the latest wind speed & still talk to your friends online. In a great example of a partnership that allows one enterprise to push content to a consumer, MySpace has partnered [...]

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