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Posts Tagged ‘Mobile Advertising’

In my attempt to keep things clear, and only talk about bits & pieces that are worth talking about, I mostly ignore reports/research that boast of ownership of a market or technology, as they’re mostly vested interests or just wrong.
Social networks are a good example as they would all have you believe they “own” their region [...]

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Much like the PC (I actually think the figures is more like 90/10) the mobile phone’s features are way under-utilised. In a recent study by WDSGlobal it was found that something like 80% of a mobile phone’s capabilities are unexplored.This is important research, as it’s easy to become distracted by the flashing lights on handsets and [...]

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Australian MVNO (Mobile Virtual Network Operator) ComTel Corporation has launched Australia’s first ad-supported mobile phone service. The ‘SMSPup Mobile’ plan offers consumers “Aus$130 of monthly included call value for $10 per month.”
Core to the plan’s offering is the extra value generated through advertising offers and participation rewards. Customers who opt-in to the advertising component will [...]

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