Great example of “Retailtainment”

In store, or POS, or outdoor/display is becoming much more interesting.
Some of the technologies that have evolved from the web are now being used out of the virtual world, and instead are engaging with consumers in the places where they spend their time, particularly where they make purchase decisions.
Here’s probably one of the more enjoyable [...]

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Obama & gaming advertising

Barack Obama has been reaching out for the youth vote with his latest billboards inside the Xbox 360 racing game ‘Burnout Paradise’.

The ”Obama for President” billboard ads in the Xbox 360 game first surfaced last week.
The ad inside ‘Burnout’ on the Xbox 360 Live network is the most high profile use of in-game advertising by a presidential [...]

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