Live commenting on what you’re watching

I know, everyone’s seen enough coverage on the Obama election/inauguration to last the next 5 presidents. So, this isn’t about that event per se, more how millions watched it happen.
The final results are in for Facebook’s very successful CNN.com Live with Facebook integration from inauguration day. This was a live broadcast of CNN’s coverage, that [...]

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Obama & gaming advertising

Barack Obama has been reaching out for the youth vote with his latest billboards inside the Xbox 360 racing game ‘Burnout Paradise’.

The ”Obama for President” billboard ads in the Xbox 360 game first surfaced last week.
The ad inside ‘Burnout’ on the Xbox 360 Live network is the most high profile use of in-game advertising by a presidential [...]

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Examples of businesses using social media – Part I

Peter Kim has been compiling a list of companies that are engaging with their consumers in the social media space.
It’s a great list that is surprisingly long, but like most things with the good comes the bad, so there’s a few that I don’t think would be working too well. What’s most encouraging about this [...]

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