Most of my clients have, at some point, discussed whether they should enter the murky waters of blog management.
There really does need to be a well thought through plan on how to handle feedback in such an open forum, particularly which ones to respond to and who should do it.
My advice is if you see [...]
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…is more than likely the response you get when talking about social media.
You understand that getting involved is something worthwhile. You already understand the inherent value in giving your customers a clearer voice and connecting with the people who want to know your brand better.
And that also means selling in the worth to the bean [...]
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I’ve been talking to clients for a while now about the benefits of monitoring blog activity around their brand and their category (at a minimum), and setting up a team to respond to these as the ideal strategy.
Brands can’t ignore the fact that blogs are part of the web experience now, and are a real [...]
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