Here’s some research out of the States that has some interesting findings around consumers’ willingness to engage with brands in the social media space.
Approximately 60% of Americans use social media, and an overwhelming majority of these (93%) say companies should have a social media presence, while 85% of social media users believe these companies should [...]
Posts Tagged ‘Consumer Generated Media’
It’s OK to talk to consumers in their social media space
Posted in Blogs, Research, Social Media, Social Networks, User Generated Content, tagged Consumer Generated Media, Consumers, GenY, Social Media, Social Networks on October 6, 2008 | 4 Comments »
What is User Generated Content?
Posted in Blogs, Podcasting, Research, Social Media, Social Networks, User Generated Content, tagged Blogs, Consumer Generated Media, Google Alerts, Nielsen Buzzmetrics, Proctor & Gamble, Research, Social Media, User Generated Content, Yahoo Answers on September 17, 2008 | Leave a Comment »
and how can you use it? Following on from my piece on social media I though it would be worthwhile expanding on the consumer content side, or User Generated Content (UGC). This is also referred to as Consumer Generated Media (CGM).
UGC is the fastest growing and most influential element of the modern media mix. Consumers want [...]
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