Social Media Usage (letter m)

More of Peter Klim’s collection of companies using social media. Have a look at the Nike pieces in particular.
NASA.  Microblogging:  Twitter account.
National Geographic:

Blogs: The Green Guide
Forums: NGC Forums
Mashups: Wildlife Filmaker
Microblogging: Twitter account
Online Video: Everyday Explorers, YouTube channel
Podcasts: Three podcasts
Social networks: Imbee, MySpace,

Virtual worlds: LA Hard Hats virtual construction site.
Widgets: NGM Widgets, Facebook widget

National Instruments.  Social [...]

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Be careful who you let bribe you

Whilst I’m always available for a bribe it seems it’s getting harder in the States to do likewise.
Part of the process some brands, and especially “seeding” businesses, go through in encouraging popular bloggers to become instant advocates is to offer them product…or whatever it takes to gain promotion.
This can work well in that the brand [...]

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Keep track of what consumers are saying about you

Here are some tools I use and recommend to help you keep track of your brand, your products, your industry, and even your social networks.
Compete.com – what consumers do across the web, not just within a particular site.
Social Radar – (paid service) research and analysis of online buzz. Learn and analyze what people are saying [...]

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Social Media Examples (letter k)

Following on from my last post (Social Media examples (letter “j”)) here are more examples of companies using social media.
Kaiser Permanente.  Blogging: Dr. Maring’s Farmers’ Market and Recipe Update.
Keen Footwear.  Microblogging: Twitter account.
KFC:

Blogging:  KFC Nation Citizen Blogs.
Social networks: KFC Nation.  Facebook fan page.

Kia Motors.  Blogging: Kia BUZZ blog.
Kimberly-Clark.  Widgets: Room-A-Day Giveaway widget.
Kleenex:

Blogging: Let It Out blog.
Social [...]

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How to handle negative blog comments

Most of my clients have, at some point, discussed whether they should enter the murky waters of blog management.
There really does need to be a well thought through plan on how to handle feedback in such an open forum, particularly which ones to respond to and who should do it.
My advice is if you see [...]

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Social Media examples (letter “g)

Some more examples of how companies are using social media to engage with their audience.
Gartner:

Microblogging: Twitter account.
Podcasting: Gartner Voice.

General Electric.  Blogging: From Edison’s Desk
General Mills.  Social networks:  Eat Better America  Pssst.
General Motors.

Blogging:  Seven corporate blogs. GM Facts and Fiction GM Next
Microblogging:  GMblogs on Twitter
Online video:  I Got Shotgun

Global Crossing. Blogging:  IP Convergence
Goodwill.  Blogging:  DC Fashion [...]

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