According to a new study by IBM media companies are struggling to keep up with the expectations of digital savvy consumers and advertisers, and will need to change the way they deliver information if they are to succeed.
In my experience this is an accurate reflection of what I’m seeing, i.e. clients are asking for more [...]
Posts Tagged ‘Advertising’
The changing face of the media landscape
Posted in Advertising, Planning, Research, Strategy, tagged Advertising, media, Online Media, ROI on March 25, 2009 | Leave a Comment »
Online retailers remain confident (ish)
Posted in Research, Retail, eCommerce, tagged Advertising, Online Retail, Retail on October 6, 2008 | Leave a Comment »
Even though there is substantial shifts in behaviour due to the current economic climate, online retailers remain reasonable bouyant about their business’s prospects for 2009.
The 11th annual “State of Retailing Online 2008: Profitability, Economy, and Multichannel Report” found that 35% of online retailers expect their online business to perform better than expected in the next [...]
Free Mobile (as long as you don’t mind the advertising)
Posted in Mobile, tagged Advertising, Location Based, MMS, Mobile, Mobile Advertising, Mobile Content, Rewards, SMS on September 12, 2008 | 1 Comment »
Australian MVNO (Mobile Virtual Network Operator) ComTel Corporation has launched Australia’s first ad-supported mobile phone service. The ‘SMSPup Mobile’ plan offers consumers “Aus$130 of monthly included call value for $10 per month.”
Core to the plan’s offering is the extra value generated through advertising offers and participation rewards. Customers who opt-in to the advertising component will [...]
