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	<title>G2 Blogs</title>
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	<link>http://g2121.wordpress.com</link>
	<description>A view on what&#039;s interesting in the digital space</description>
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		<title>G2 Blogs</title>
		<link>http://g2121.wordpress.com</link>
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		<item>
		<title>Monitoring the brand conversation</title>
		<link>http://g2121.wordpress.com/2009/09/16/monitoring-the-brand-conversation/</link>
		<comments>http://g2121.wordpress.com/2009/09/16/monitoring-the-brand-conversation/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 04:17:03 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=592</guid>
		<description><![CDATA[Empowering Companies To Monitor their Brand Online Jive Software made an announcement that they’re now incorporating listening service Radian 6 into their community platform suite, they dub it Jive Market Engagement. This gives internal teams that manage brands, topics, or influencers to discuss, manage, and assign tasks to follow up with real world –and real-time [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=592&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">G2</media:title>
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	</item>
		<item>
		<title>IKEA &amp; Uniqlo get it right again</title>
		<link>http://g2121.wordpress.com/2009/09/16/ikea-uniqlo-get-it-right-again/</link>
		<comments>http://g2121.wordpress.com/2009/09/16/ikea-uniqlo-get-it-right-again/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 04:12:51 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[uniqlo]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=590</guid>
		<description><![CDATA[IKEA &#38; the Japanese clothing brand Uniqlo are pretty consistently getting it right with their online space. IKEA because they provide real, practical, no nonsense tools that tie their product with the market &#8211; bit like their shops really. Although IKEA made room planners before (like this one in the Netherlands, and this one especially [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=590&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/09/16/ikea-uniqlo-get-it-right-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>

		<media:content url="http://www.viralblog.com/wp-content/uploads/2009/08/ikea.png" medium="image">
			<media:title type="html">ikea</media:title>
		</media:content>

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	</item>
		<item>
		<title>Brands using social media (letter O &amp; P)</title>
		<link>http://g2121.wordpress.com/2009/09/16/brands-using-social-media-letter-o-p/</link>
		<comments>http://g2121.wordpress.com/2009/09/16/brands-using-social-media-letter-o-p/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 03:49:17 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=587</guid>
		<description><![CDATA[More brands using social media from Peter Klim&#8217;s great compilation. OpenSkies: Blogging:  OpenSkies blog. Online video:  Fly OpenSkies channel. OpenTable.  Social networks:  Reservations application on Facebook. Oracle: Blogging:  Hundreds of blogs. Crowdsourcing:  Oracle Mix. Microblogging:  110+ employees on Twitter and other services. Social networks:  Oracle community. Orange.  Social networks:  unsignedAct promotion. Oscar Mayer: Blogging: Hotdogger [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=587&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/09/16/brands-using-social-media-letter-o-p/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>
	</item>
		<item>
		<title>Our new blog</title>
		<link>http://g2121.wordpress.com/2009/08/25/our-new-blog/</link>
		<comments>http://g2121.wordpress.com/2009/08/25/our-new-blog/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 11:25:25 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/2009/08/25/our-new-blog/</guid>
		<description><![CDATA[our new blog is now located at www.g2blogs.com Posted in Uncategorized<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=585&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>
	</item>
		<item>
		<title>DNA on Sky News</title>
		<link>http://g2121.wordpress.com/2009/07/17/dna-on-sky-news/</link>
		<comments>http://g2121.wordpress.com/2009/07/17/dna-on-sky-news/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 23:46:25 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Digital now australia]]></category>
		<category><![CDATA[sky news]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=581</guid>
		<description><![CDATA[Here&#8217;s a piece currently being aired by Sky nEws on the recent Digital Now Australia seminars. To see the full videos, and presentations, of the day, go to www.digitalnowaustralia.com.au Posted in Strategy Tagged: Digital now australia, sky news<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=581&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>
	</item>
		<item>
		<title>Demand and strive for innovation &#8211; Pt1</title>
		<link>http://g2121.wordpress.com/2009/07/17/demand-and-strive-for-innovation-pt1/</link>
		<comments>http://g2121.wordpress.com/2009/07/17/demand-and-strive-for-innovation-pt1/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 23:43:06 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Intention Economy]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=579</guid>
		<description><![CDATA[Here&#8217;s the first piece of a 2 part blog on innovation. This week is about what innovation is, what it isn&#8217;t, how to look after good ideas, and why you should be pushing your agencies and internal guys. There are real paradigm shifts in the way digital impacts your business planning, and not just the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=579&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/07/17/demand-and-strive-for-innovation-pt1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>
	</item>
		<item>
		<title>Best of the week</title>
		<link>http://g2121.wordpress.com/2009/07/13/best-of-the-week/</link>
		<comments>http://g2121.wordpress.com/2009/07/13/best-of-the-week/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 00:55:17 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=574</guid>
		<description><![CDATA[A colleague of mine, Dina Zaitman (Account Director at G2), put together this list of some nice work in the digital space. OVK (Parents of Child Road Victims): Let it ring viral mobile campaign http://adsoftheworld.com/media/online/ovk_parents_of_child_road_victims_let_it_ring?size=_original A charity for parents of child road victims, OVK, wanted to hammer home the dangers of speaking on your phone while driving in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=574&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/07/13/best-of-the-week/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>

		<media:content url="http://g2121.files.wordpress.com/2009/07/bef.gif" medium="image">
			<media:title type="html">BEF</media:title>
		</media:content>
	</item>
		<item>
		<title>Reality &amp; digital morph on your mobile</title>
		<link>http://g2121.wordpress.com/2009/07/08/reality-digital-morph-on-your-mobile/</link>
		<comments>http://g2121.wordpress.com/2009/07/08/reality-digital-morph-on-your-mobile/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 03:38:56 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Augmented reality]]></category>
		<category><![CDATA[layar]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=571</guid>
		<description><![CDATA[GroupM spoke about this product out of the Netherlands at Digital Now Australia (DNA09), and is well worth having a look at. Should this take off, both at a user and brand level, there&#8217;s real utility from a product like this. Has plenty of options across multiple products. Layar is developed by SPRX Mobile and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=571&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/07/08/reality-digital-morph-on-your-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
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	</item>
		<item>
		<title>Focusing on activation is key</title>
		<link>http://g2121.wordpress.com/2009/07/07/focusing-on-activation-is-key/</link>
		<comments>http://g2121.wordpress.com/2009/07/07/focusing-on-activation-is-key/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 08:19:24 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=568</guid>
		<description><![CDATA[It&#8217;s worth reminding ourselves that activation is key. At the moment it’s a brave marketing director that seeks budget that doesn’t result in an action. To that point, sales and ROI are the ultimate litmus test for Digital in 2009. Now is the time digital must deliver on the promise of accountability. Yet it seems [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=568&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/07/07/focusing-on-activation-is-key/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>

		<media:content url="http://g2121.files.wordpress.com/2009/07/activation.gif" medium="image">
			<media:title type="html">Activation</media:title>
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		<title>Brands using social media (letter N)</title>
		<link>http://g2121.wordpress.com/2009/07/07/brands-using-social-media-letter-n/</link>
		<comments>http://g2121.wordpress.com/2009/07/07/brands-using-social-media-letter-n/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 08:14:29 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=566</guid>
		<description><![CDATA[More from the excellent Peter Klim piece on brands using social media NASA.  Microblogging:  Twitter account. National Geographic: Blogs: The Green Guide Forums: NGC Forums Mashups: Wildlife Filmaker Microblogging: Twitter account Online Video: Everyday Explorers, YouTube channel Podcasts: Three podcasts Social networks: Imbee, MySpace, Virtual worlds: LA Hard Hats virtual construction site. Widgets: NGM Widgets, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=566&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/07/07/brands-using-social-media-letter-n/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>
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		<title>Brands being smart with their alignments</title>
		<link>http://g2121.wordpress.com/2009/07/07/brands-being-smart-with-their-alignments/</link>
		<comments>http://g2121.wordpress.com/2009/07/07/brands-being-smart-with-their-alignments/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 07:52:36 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=562</guid>
		<description><![CDATA[One of the areas I covered off in the DNA session was how brands are under-utilising alignments &#38; partnerships as a way of reaching their audience. There’s all levels of examples that show a smart, strategic, mutually beneficial partnership can work in aligning a brand with an audience. But what does this look like, practically? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=562&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/07/07/brands-being-smart-with-their-alignments/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>

		<media:content url="http://g2121.files.wordpress.com/2009/07/creativeforacause.png" medium="image">
			<media:title type="html">CreativeForACause</media:title>
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		<item>
		<title>A new approach is needed for online marketing</title>
		<link>http://g2121.wordpress.com/2009/07/07/a-new-approach-is-needed-for-online-marketing/</link>
		<comments>http://g2121.wordpress.com/2009/07/07/a-new-approach-is-needed-for-online-marketing/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 07:31:48 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Digital now australia]]></category>
		<category><![CDATA[DNA]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=558</guid>
		<description><![CDATA[Digital Media has picked up on the DNA sessions we had, publishing a piece on the areas covered. In particular they focussed on gaining clarity of strategy before determining what you should be doing in the digital space&#8230;here&#8217;s the piece. G2 Director says new approach needed for online marketing In a recent speech to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=558&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/07/07/a-new-approach-is-needed-for-online-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>

		<media:content url="http://g2121.files.wordpress.com/2009/07/digital_media_logo_web1.gif" medium="image">
			<media:title type="html">Digital_Media_Logo_Web</media:title>
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		<item>
		<title>Digital Now Australia</title>
		<link>http://g2121.wordpress.com/2009/07/01/digital-now-australia/</link>
		<comments>http://g2121.wordpress.com/2009/07/01/digital-now-australia/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 23:54:08 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Digital now australia]]></category>
		<category><![CDATA[DNA]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=549</guid>
		<description><![CDATA[What an event! Last week was the inaugural Digital Now Australia (DNA09), held in Sydney and Melbourne. G2 got together with Google, Hill &#38; Knowlton, TNS and GroupM to discuss the morphing of our disciplines as the digital space evolves. Loads of good feedback, predominately around our honest, practical view on what brands should be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=549&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/07/01/digital-now-australia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
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		<item>
		<title>10 Reasons why you shouldn&#8217;t Twitter</title>
		<link>http://g2121.wordpress.com/2009/06/09/10-reasons-why-you-shouldnt-twitter/</link>
		<comments>http://g2121.wordpress.com/2009/06/09/10-reasons-why-you-shouldnt-twitter/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 01:04:34 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=546</guid>
		<description><![CDATA[There seems to be a frenzy around Twitter at the moment. Oprah&#8217;s doing it. So are Demi and Ashton, and mainstream media covers it almost daily- not to mention CEOs, CNN, The View, Today, the NY Times, the Wall St Journal and just about everyone else. Some brands are entering the Twitter-sphere successfully (a few) and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=546&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/06/09/10-reasons-why-you-shouldnt-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>

		<media:content url="http://g2121.files.wordpress.com/2009/04/bakertweet.png?w=500&#038;h=345" medium="image">
			<media:title type="html">bakertweet</media:title>
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		<item>
		<title>Google Wave &#8211; well worth a look</title>
		<link>http://g2121.wordpress.com/2009/06/02/google-wave-well-worth-a-look/</link>
		<comments>http://g2121.wordpress.com/2009/06/02/google-wave-well-worth-a-look/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 02:08:31 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Google Wave]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=541</guid>
		<description><![CDATA[I rarely (read ever) get as carried away with new technology as some of my pointed-headed friends and colleagues, partly because at times I just don&#8217;t understand what they&#8217;re talking about, but also because they&#8217;re probably the only people who will ever use the technology, i.e. most of us would say &#8220;so what&#8221;. However, at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=541&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/06/02/google-wave-well-worth-a-look/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">G2</media:title>
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		<title>Email &#8211; avoid the mistakes made by others</title>
		<link>http://g2121.wordpress.com/2009/05/27/best-and-worst-ways-of-growing-your-email-list/</link>
		<comments>http://g2121.wordpress.com/2009/05/27/best-and-worst-ways-of-growing-your-email-list/#comments</comments>
		<pubDate>Tue, 26 May 2009 23:09:34 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=538</guid>
		<description><![CDATA[Email is still a significantly important communications channel, and one that shouldn&#8217;t be discounted at the expense of other channels that may be more recent. Email does work when it&#8217;s executed well. Growing a database of contacts though can be expensive, so it&#8217;s important you focus on the effective methods and avoid the mistakes made [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=538&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/05/27/best-and-worst-ways-of-growing-your-email-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>

		<media:content url="http://g2121.files.wordpress.com/2009/05/exact-target-list-growth-tactics-may-2009.jpg" medium="image">
			<media:title type="html">exact-target-list-growth-tactics-may-2009</media:title>
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		<title>Talking up the opposition</title>
		<link>http://g2121.wordpress.com/2009/05/22/talking-up-the-opposition/</link>
		<comments>http://g2121.wordpress.com/2009/05/22/talking-up-the-opposition/#comments</comments>
		<pubDate>Fri, 22 May 2009 00:58:33 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[Socceroos]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=536</guid>
		<description><![CDATA[A few nice viral pieces promoting the upcoming Socceroos games. They can&#8217;t miss out on qualifying (quick, everybody touch wood now!), so they&#8217;re talking up the opposition. Some nice viewing numbers here &#8211; 430k for the Uzbekistan vid, 350k for Bahrain, and 30k for Japanese version. WIll be interesting to see if they work. Posted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=536&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/05/22/talking-up-the-opposition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
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		<item>
		<title>Do you own your brand?</title>
		<link>http://g2121.wordpress.com/2009/05/20/do-you-own-your-brand/</link>
		<comments>http://g2121.wordpress.com/2009/05/20/do-you-own-your-brand/#comments</comments>
		<pubDate>Wed, 20 May 2009 03:49:04 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand tracking]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=530</guid>
		<description><![CDATA[Following on from my previous blog (Things to consider with social media planning) I found a great site that trawls through numerous social media sites and checks username availability. Do you own your own online identity? A quick look on here should prompt you to take ownership of your online brand, even if you don&#8217;t intend [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=530&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/05/20/do-you-own-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>

		<media:content url="http://g2121.files.wordpress.com/2009/05/knowem.png" medium="image">
			<media:title type="html">KnowEm</media:title>
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	</item>
		<item>
		<title>Things to consider with social media planning</title>
		<link>http://g2121.wordpress.com/2009/05/20/things-to-consider-with-social-media-planning/</link>
		<comments>http://g2121.wordpress.com/2009/05/20/things-to-consider-with-social-media-planning/#comments</comments>
		<pubDate>Wed, 20 May 2009 03:36:57 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[User Generated Content]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/?p=525</guid>
		<description><![CDATA[There&#8217;s so much talk about social media that it seems more than likely that you will succeed. All you need to do is enter&#8230;wrong. In fact, that is so wrong that more brutal language is needed. If you enter into social media without a plan, you will fail. Period. All the hours you spent will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=525&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/05/20/things-to-consider-with-social-media-planning/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
		</media:content>

		<media:content url="http://g2121.files.wordpress.com/2009/05/fling.png" medium="image">
			<media:title type="html">fling</media:title>
		</media:content>

		<media:content url="http://g2121.files.wordpress.com/2009/05/blog-rules-of-engagement.png" medium="image">
			<media:title type="html">Blog Rules of Engagement</media:title>
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	</item>
		<item>
		<title>Philips viral video proves successful</title>
		<link>http://g2121.wordpress.com/2009/05/20/philips-viral-video-proves-successful/</link>
		<comments>http://g2121.wordpress.com/2009/05/20/philips-viral-video-proves-successful/#comments</comments>
		<pubDate>Wed, 20 May 2009 02:24:44 +0000</pubDate>
		<dc:creator>G2</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[philips]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://g2121.wordpress.com/2009/05/20/philips-viral-video-proves-successful/</guid>
		<description><![CDATA[Expensive&#8230;yes. Cut-through&#8230;yes. Effective&#8230;seems to have been. Last month Dutch electronics giant Royal Philips Electronics released a short film, entitled Carousel, to promote the company’s new movie theater-proportioned television set. What better way to launch it then with a short movie that George Miller would tack onto his resume. Watch it here. It&#8217;s is filmed in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=g2121.wordpress.com&amp;blog=4817605&amp;post=523&amp;subd=g2121&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://g2121.wordpress.com/2009/05/20/philips-viral-video-proves-successful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">G2</media:title>
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