GroupM spoke about this product out of the Netherlands at Digital Now Australia (DNA09), and is well worth having a look at.
Should this take off, both at a user and brand level, there’s real utility from a product like this. Has plenty of options across multiple products.
Layar is developed by SPRX [...]
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Posted in Mobile, tagged iNap, iPhone, Mobile on April 22, 2009 | Leave a Comment »
In a classic case of (mis)directed genius a team in the US have developed an iPhone application that is perfect for the modern, fast-paced, tired executive.
The app is called iNap@work, and lets you nap at work in your cubicle without fear of being caught.
The iNap@Work app makes office-like “productivity noises” so that your co-workers will [...]
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Posted in Mobile, tagged iPhone, Mobile, Skype on April 22, 2009 | Leave a Comment »
…but not if you’re in Germany.
German telecommunications provider Deutsche Telekom’s T-Mobile has not only blocked the VoIP connection that enables Skype for Apple iPhones, but has also threatened to cancel the contracts of any T-Mobile subscribers who attempt to install Skype on iPhones in Germany through workarounds.
Skype’s iPhone application, which lets users make cheap or [...]
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Historically, there’s been so many reports talking about the growth of mobile it’s difficult to separate the (usually mobile industry based) overly optimistic from the more realistic.
Like web predictions no-one really knows what is realistic in the mobile world.
However, one stat that caught my attention recently is from the US, which has traditionally lagged behind other markets in mobile [...]
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In my attempt to keep things clear, and only talk about bits & pieces that are worth talking about, I mostly ignore reports/research that boast of ownership of a market or technology, as they’re mostly vested interests or just wrong.
Social networks are a good example as they would all have you believe they “own” their region [...]
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Posted in Mobile, Planning, Social Media, Social Networks, User Generated Content, Video, tagged buzz, t-mobile, Video, viral on February 11, 2009 | 1 Comment »
Life’s for Sharing. That was the T-Mobile UK viral message. This “impromptu” T-Mobile commercial was filmed January 15 2009 with 400 dancers on Londen’s Liverpool Street Station. This has had an unbelievable 5,000,000 views.
Then, Facebook users decided to go one better.
Last Friday (2009/02/06) people tried to create a User Generated parody [...]
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Found a nice campaign out of the UK for teenagers. It’s by the Department for Children, Schools and Families (DCSF), who have launched a mobile drama soap series to teach teenagers the importance of using condoms.
After signing up on the website users will start following the 22 weeks long series. Every Friday teens will receive [...]
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Posted in Blogs, Mobile, Planning, Research, Retail, Social Media, Social Networks, Strategy, Video, eCommerce, sales, tagged Future, newspapers, Social Networks, TV, User Generated Content on January 9, 2009 | Leave a Comment »
I normally avoid making predictions about what’s going to happen anywhere beyond the next 6 months (arguably less in the current climate), but here’s a list of predictions I found that make sense.
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing – including search, video and multicultural initiatives [...]
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Here’s a slideshow presentation given by a French consulting firm that dissects Google’s business model, their strengths & weaknesses. Includes some thoughts on how services are loss leaders and how they monetize their connected sites.
It’s worth a read over Xmas. Not sure about the claim that their “crisis resistant” though.
All about Google
View SlideShare presentation or [...]
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Posted in Blogs, Mobile, Planning, Research, Social Media, Social Networks, User Generated Content, email, tagged Social Media, Social Networks on December 5, 2008 | Leave a Comment »
H&M. Social networks: Facebook fan page.
H&R Block:
Microblogging: Twitter account with almost 600 followers.
Social networks: Facebook fan page with almost 1,000 fans
Harley-Davidson:
Blogging: Museum blog.
Microblogging: Twitter account
Online video: YouTube account
Social networks: MySpace and Facebook pages
HBO’s True Blood:
Blogging: Bloodcopy and Tru Blood blogs.
Microblogging: Sookie Stackhouse character account.
Hearst. Social networks: Spin The Bottle Facebook application.
Heinz. Online video: YouTube contest.
Hershey’s. [...]
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Posted in Mobile, Strategy, tagged Mobile, QR code, Yell on December 2, 2008 | Leave a Comment »
UK directory company Yell is to trial QR Codes on the front covers of two editions of its Yellow Pages directories, enabling consumers to obtain the latest local cinema and weather information via the mobile web.
Two interactive QR Codes published on the covers of the new Edinburgh and Cardiff editions of Yellow Pages in December [...]
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It’s easy to think that’s the case as most of the chatter is about how great it is and how it’s fundamentally changing how users behave…which it is.
Whilst the iPhone will revolutionise the mobile space let’s not forget that at the moment, and well into the foreseeable future, Nokia etc. still completely dominate the mobile [...]
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Posted in Blogs, Gaming, Mobile, Planning, Search, Social Media, Social Networks, User Generated Content, tagged media, Social Media, Social Networks on November 7, 2008 | Leave a Comment »
More of Peter Klim’s excellent list of brands using social media. Have a look at the EMC pages, particularly the list of employees who are blogging. The other interesting piece is Ernst & Young’s Facebook recruitment page, where grads can talk about jobs with the company;
eBay. Wikis: Broadly focused community wiki (now closed).
Edelman. Blogging: CEO Richard [...]
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As the number of mobile devices approaches three times that of PCs worldwide, are carriers becoming the primary internet access providers?
In fact there are more mobiles around than PCs and TVs combined…but don’t get carried away as there’s a few fundamental shifts that need to take place before these numbers are harnessed & carriers become [...]
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NEW YORK – I know the last time your were standing in Times Square you were thinking, “There’s not enought here to look at, or enough bright lights, I wish they would let me play a game while I’m standing here doing nothing”…right?
Next time you happen to be in Times Square, get ready for some gaming [...]
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This week we’re on “b”. My favourite on this list is the British Airways community Metrotwin, set up to give flyers access to community ratings/reviews on things to do in London & New York.
BAE Systems. Blogging: Graduate blog.
Bank of America:
Social networks: Small Business Community on Clearspace. Medal Me! Facebook application.
Bayer. Blogger outreach: Berocca Blogger Relief [...]
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Much like the PC (I actually think the figures is more like 90/10) the mobile phone’s features are way under-utilised. In a recent study by WDSGlobal it was found that something like 80% of a mobile phone’s capabilities are unexplored.This is important research, as it’s easy to become distracted by the flashing lights on handsets and [...]
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Posted in Mobile, Social Media, Uncategorized, tagged Android, Baby Boomers, Brands, GenX, GenY, Google, Google Maps, iPhone, Nokia on September 22, 2008 | Leave a Comment »
In an effort to make sure no-one ever gets lost ever again, Google has launched a version of its maps service for mobile devices.
The mobile service will allow people to access Google Maps and view photos of shop fronts, restaurants, retailers etc. from their mobiles. Pretty handy for when you’re not in front of the [...]
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