Great example of “Retailtainment”

In store, or POS, or outdoor/display is becoming much more interesting.
Some of the technologies that have evolved from the web are now being used out of the virtual world, and instead are engaging with consumers in the places where they spend their time, particularly where they make purchase decisions.
Here’s probably one of the more enjoyable [...]

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Is the iPhone the only handset that marketers should be focussing on?

It’s easy to think that’s the case as most of the chatter is about how great it is and how it’s fundamentally changing how users behave…which it is.
Whilst the iPhone will revolutionise the mobile space let’s not forget that at the moment, and well into the foreseeable future, Nokia etc. still completely dominate the mobile [...]

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Gamers aren’t introverts…

Apparently American videogamers – who are in 71% of US households – are now more likely than non-gamers to play sports, attend a concert or go out on a date.
Believable? It’s counter-intuitive isn’t it?
Gamers are a strange bunch, but they certainly are influential & active…at least while they’re not playing games.
In fact consumers who play video [...]

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Social Media examples (letter e)

More of Peter Klim’s excellent list of brands using social media. Have a look at the EMC pages, particularly the list of employees who are blogging. The other interesting piece is Ernst & Young’s Facebook recruitment page, where grads can talk about jobs with the company;
eBay.  Wikis: Broadly focused community wiki (now closed).
Edelman.  Blogging:  CEO Richard [...]

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The Future is Video forum

Went along to Slattery IT’s forum on the future of video last night. Besides that fact the technology didn’t work too well (in Telstra’s flashy new business centre, ironically called the “media centre”) the speakers were interesting and had some nice stories to tell.
Richard Finlayson, Director of Commercial Affairs SBS Corporation was first off the [...]

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Outdoor digital billboards go gaming

NEW YORK – I know the last time your were standing in Times Square you were thinking, “There’s not enought here to look at, or enough bright lights, I wish they would let me play a game while I’m standing here doing nothing”…right?
Next time you happen to be in Times Square, get ready for some gaming [...]

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Obama & gaming advertising

Barack Obama has been reaching out for the youth vote with his latest billboards inside the Xbox 360 racing game ‘Burnout Paradise’.

The ”Obama for President” billboard ads in the Xbox 360 game first surfaced last week.
The ad inside ‘Burnout’ on the Xbox 360 Live network is the most high profile use of in-game advertising by a presidential [...]

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