Email is still a significantly important communications channel, and one that shouldn’t be discounted at the expense of other channels that may be more recent. Email does work when it’s executed well.
Growing a database of contacts though can be expensive, so it’s important you focus on the effective methods and avoid the mistakes made by [...]
Archive for the ‘email’ Category
Email – avoid the mistakes made by others
Posted in Strategy, email, tagged email marketing on May 27, 2009 | Leave a Comment »
Maximising click throughs from email
Posted in Planning, Research, Strategy, eCommerce, email, tagged conversion, email, landing page, sales on November 24, 2008 | Leave a Comment »
Here’s a quick case study on the importance of getting your messages right in emails…or in any marketing material.
Marketing Sherpa recently published an email marketing case from Drs Foster and Smith which tested the impact of pushing more educational content with sales, whereas in the past their emails were predominately sales driven.
The results of mixing content [...]
