Is it worth making predictions?

I normally avoid making predictions about what’s going to happen anywhere beyond the next 6 months (arguably less in the current climate), but here’s a list of predictions I found that make sense.
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing – including search, video and multicultural initiatives [...]

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Maximising click throughs from email

Here’s a quick case study on the importance of getting your messages right in emails…or in any marketing material.
Marketing Sherpa recently published an email marketing case from Drs Foster and Smith which tested the impact of pushing more educational content with sales, whereas in the past their emails were predominately sales driven.
The results of mixing content [...]

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The “Intention Economy”

is an interesting space at the moment. What is it? It’s the harnessing of someone’s intent to another’s need, or about buyers finding sellers (not the other way around).
Here’s a few examples to explain the concept;
- You want to get somewhere, but don’t have a car and hate the trains? No problem, look at PickUpPal
- [...]

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Online retailers remain confident (ish)

Even though there is substantial shifts in behaviour due to the current economic climate, online retailers remain reasonable bouyant about their business’s prospects for 2009.
The 11th annual “State of Retailing Online 2008: Profitability, Economy, and Multichannel Report” found that 35% of online retailers expect their online business to perform better than expected in the next [...]

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