Fitness First in the UK have launched a great concept in The Netherlands. Not sure it would be too popular with some of us though.
They transformed the bus stop bench into a weighing device. Anyone who sat on the bench would have their weight calculated in kilos and this figure would then be displayed on [...]
Archive for the ‘Digital Outdoor’ Category
Weigh while you wait
Posted in Digital Outdoor, tagged Fitness First, Outdoor Digital Media on March 24, 2009 | Leave a Comment »
Great example of “Retailtainment”
Posted in Digital Outdoor, Gaming, Planning, Retail, Video, tagged Gaming, Video on November 14, 2008 | Leave a Comment »
In store, or POS, or outdoor/display is becoming much more interesting.
Some of the technologies that have evolved from the web are now being used out of the virtual world, and instead are engaging with consumers in the places where they spend their time, particularly where they make purchase decisions.
Here’s probably one of the more enjoyable [...]
Is the iPhone the only handset that marketers should be focussing on?
Posted in Digital Outdoor, Gaming, Mobile, User Generated Content, tagged Engagement, iPhone, Mobile, Nokia on November 13, 2008 | 1 Comment »
It’s easy to think that’s the case as most of the chatter is about how great it is and how it’s fundamentally changing how users behave…which it is.
Whilst the iPhone will revolutionise the mobile space let’s not forget that at the moment, and well into the foreseeable future, Nokia etc. still completely dominate the mobile [...]
Outdoor digital billboards go gaming
Posted in Digital Outdoor, Gaming, Mobile, User Generated Content, tagged Billboards, Outdoor, User Generated Content on October 21, 2008 | Leave a Comment »
NEW YORK – I know the last time your were standing in Times Square you were thinking, “There’s not enought here to look at, or enough bright lights, I wish they would let me play a game while I’m standing here doing nothing”…right?
Next time you happen to be in Times Square, get ready for some gaming [...]
