Making the most of your corporate website

Now is the time where a business needs to make sure the parts of their marketing mix (that they intend to continue with) are working effectively.
One space that is continuously overlooked is the company website…and this is, more often than not, known within the business. So, part of the issue is recognising that the site [...]

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How to handle negative blog comments

Most of my clients have, at some point, discussed whether they should enter the murky waters of blog management.
There really does need to be a well thought through plan on how to handle feedback in such an open forum, particularly which ones to respond to and who should do it.
My advice is if you see [...]

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Convince me why I need social media

…is more than likely the response you get when talking about social media.
You understand that getting involved is something worthwhile. You already understand the inherent value in giving your customers a clearer voice and connecting with the people who want to know your brand better.
And that also means selling in the worth to the bean [...]

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Getting closer to your customers

I’ve been talking to clients for a while now about the benefits of monitoring blog activity around their brand and their category (at a minimum), and setting up a team to respond to these as the ideal strategy.
Brands can’t ignore the fact that blogs are part of the web experience now, and are a real [...]

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Making the most of an opportunity

A great example here of an entrepreneur making the most out of someone’s bad luck (or in Sarah Palin’s case a bad case of election spending), and gaining maximum exposure.
What happened first? Republican National Committee buys the Sarah Palin family $150,000 worth of duds.
And next? Kathryn Finney of the Budget Fashionista shows how to outfit [...]

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The “Intention Economy”

is an interesting space at the moment. What is it? It’s the harnessing of someone’s intent to another’s need, or about buyers finding sellers (not the other way around).
Here’s a few examples to explain the concept;
- You want to get somewhere, but don’t have a car and hate the trains? No problem, look at PickUpPal
- [...]

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Financial Crisis – changing online habits

A piece in today’s Brand Republic has shown that the recent round of bank nationalisations and stock market fluctuations has led consumers to turn to the internet to help deal with financial pressures, according to a report from online research firm Hitwise.
Source of information
As the economy moves from one crisis to the next, people are relying [...]

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Encouraging consumers to give you feedback

Came across an interesting new site yesterday that’s in beta mode called Suggestion Box.
Traditionally if you felt the need to feedback/vent/suggest to a company you would need to do so through their web site (if they allow this), call a call centre, or (remember the days) write a letter.
Suggestion Box invites companies to register a “profile [...]

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