More of Peter Klim’s collection of companies using social media. Have a look at the Nike pieces in particular.
NASA. Microblogging: Twitter account.
National Geographic:
Blogs: The Green Guide
Forums: NGC Forums
Mashups: Wildlife Filmaker
Microblogging: Twitter account
Online Video: Everyday Explorers, YouTube channel
Podcasts: Three podcasts
Social networks: Imbee, MySpace,
Virtual worlds: LA Hard Hats virtual construction site.
Widgets: NGM Widgets, Facebook widget
National Instruments. Social [...]
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Whilst I’m always available for a bribe it seems it’s getting harder in the States to do likewise.
Part of the process some brands, and especially “seeding” businesses, go through in encouraging popular bloggers to become instant advocates is to offer them product…or whatever it takes to gain promotion.
This can work well in that the brand [...]
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Here’s some more examples of companies using social media, courtesy of Peter Klim’s great posting.
M/A/R/C Research. Blogging: CEO Merrill Dubrow’s blog.
Marriott. Blogging: CEO blog.
Masi Bicycles. Blogging: Masiguy.
Mattel. Social networks: The Playground Community.
Mayo Clinic:48
Blogging: News blog.
Online video: Mayo Clinic channel on YouTube.
Podcasting: Medical and Health podcasts.
Social Networks: Fan page on Facebook.
McDonalds.
Blogging: Corporate social responsibility blog. Fake [...]
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More examples of businesses using social media
L’Oreal. Blogging: Vichy character blog and relaunch.
Ladies Professional Golf Association (LPGA). Microblogging: Twitter account.
LaFraise. Blogging: Corporate blog.
Lenovo. Blogging: Voices of the Olympic Games, with assistance from Ogilvy.Personal blog of David Churbuck, VP of global web marketing. The Heart of Business blog.
LG. Blogging: The Official Blog of LG.
Liberty Mutual. Widgets: [...]
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Following on from my last post (Social Media examples (letter “j”)) here are more examples of companies using social media.
Kaiser Permanente. Blogging: Dr. Maring’s Farmers’ Market and Recipe Update.
Keen Footwear. Microblogging: Twitter account.
KFC:
Blogging: KFC Nation Citizen Blogs.
Social networks: KFC Nation. Facebook fan page.
Kia Motors. Blogging: Kia BUZZ blog.
Kimberly-Clark. Widgets: Room-A-Day Giveaway widget.
Kleenex:
Blogging: Let It Out blog.
Social [...]
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Most of you would know of The Best Job in The World…and who could argue (I’m still waiting for the call to say I’ve got it).
In this campaign, the Tourism Office of Queensland is looking for a person to suit the most incredible job of the world and comes with a smart social media campaign [...]
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Posted in Blogs, Retail, tagged Radio on January 29, 2009 | 2 Comments »
And you thought that radio ads were bad in Australia? Here’s a transcript of an LG ad that’s currently running in the UAE:
Man: (sings) Happy anniversary to you!
Woman: Thank you honey!
Man: Now, close your eyes! I have a surprise for you.
Woman: OK!
Man: Open your eyes! You wanted a new refrigerator and washing machine. Here they [...]
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Most of my clients have, at some point, discussed whether they should enter the murky waters of blog management.
There really does need to be a well thought through plan on how to handle feedback in such an open forum, particularly which ones to respond to and who should do it.
My advice is if you see [...]
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Posted in Blogs, Mobile, Planning, Research, Retail, Social Media, Social Networks, Strategy, Video, eCommerce, sales, tagged Future, newspapers, Social Networks, TV, User Generated Content on January 9, 2009 | Leave a Comment »
I normally avoid making predictions about what’s going to happen anywhere beyond the next 6 months (arguably less in the current climate), but here’s a list of predictions I found that make sense.
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing – including search, video and multicultural initiatives [...]
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…more examples of how companies are using social media from a great post by Peter Klim.
JCPenney.
Social networks: azjeans.com on Facebook
Widgets: JCPToday desktop widget
Jeep:
Online video: YouTube Jeep channel.
Photo sharing: Flickr pool.
Social networks: Facebook fan page. MySpace page. Jeep community.
JetBlue.
Blogging: “JetBlue hostage” blog.
Microblogging: Twitter account.
Online video: YouTube channel for corporate communications. Valentine’s Day 2006 meltdown.
Photo sharing: Flickr [...]
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More excamples from Peter Klim’s excellent list of companies using social media.Have a look through the IKEA examples. They’re using social media successfully - consumers are driving most of the content…are flat packs really that interesting?
IBM.
Blogging: 125 corporate blogs.
Forums: developerWorks.
Microblogging: Smart SOA SocialNetwork ((S3N)) Team on Twitter.
Online video: Rational Heroes machinima videos and Meet Mr. [...]
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Posted in Blogs, Mobile, Planning, Research, Social Media, Social Networks, User Generated Content, email, tagged Social Media, Social Networks on December 5, 2008 | Leave a Comment »
H&M. Social networks: Facebook fan page.
H&R Block:
Microblogging: Twitter account with almost 600 followers.
Social networks: Facebook fan page with almost 1,000 fans
Harley-Davidson:
Blogging: Museum blog.
Microblogging: Twitter account
Online video: YouTube account
Social networks: MySpace and Facebook pages
HBO’s True Blood:
Blogging: Bloodcopy and Tru Blood blogs.
Microblogging: Sookie Stackhouse character account.
Hearst. Social networks: Spin The Bottle Facebook application.
Heinz. Online video: YouTube contest.
Hershey’s. [...]
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…is more than likely the response you get when talking about social media.
You understand that getting involved is something worthwhile. You already understand the inherent value in giving your customers a clearer voice and connecting with the people who want to know your brand better.
And that also means selling in the worth to the bean [...]
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Tusavvy is one of those sites that someone was going to do eventually – web search where the ranking function is, in part, based on the number of links from social media sources.
Nice, clean, simple interface.
Type in your own brand and see what consumers are saying.
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Posted in Blogs, Planning, Social Media, Social Networks, Strategy, User Generated Content, Video, tagged User Generated Content, Video, viral on November 10, 2008 | Leave a Comment »
I’ve tried to ban anyone from saying the word “viral”.
It’s like a poison that infects and spreads to everyone within ear-shot. Not only is it in everyone’s veracular as a must have strategy, it’s assumed it’s easy. It’s not…it’s exceptionally difficult and some major brands (& major cash) has been thrown into the bottomless pit [...]
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Posted in Blogs, Gaming, Mobile, Planning, Search, Social Media, Social Networks, User Generated Content, tagged media, Social Media, Social Networks on November 7, 2008 | Leave a Comment »
More of Peter Klim’s excellent list of brands using social media. Have a look at the EMC pages, particularly the list of employees who are blogging. The other interesting piece is Ernst & Young’s Facebook recruitment page, where grads can talk about jobs with the company;
eBay. Wikis: Broadly focused community wiki (now closed).
Edelman. Blogging: CEO Richard [...]
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I’ve been talking to clients for a while now about the benefits of monitoring blog activity around their brand and their category (at a minimum), and setting up a team to respond to these as the ideal strategy.
Brands can’t ignore the fact that blogs are part of the web experience now, and are a real [...]
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Bit of a compilation this piece.
Firstly, here’s a great Podcast Directory List. Includes podcasting sites and directories.
Secondly, here’s a similar list for video covering creating, discovering, searching, sharing, storing etc for videos.
Lastly, here’s the next edition of good examples of brands using social media (the letter d), courtesy of a great post from Peter Klim:
Daimler [...]
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