According to a new study by IBM media companies are struggling to keep up with the expectations of digital savvy consumers and advertisers, and will need to change the way they deliver information if they are to succeed.
In my experience this is an accurate reflection of what I’m seeing, i.e. clients are asking for more [...]
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The changing face of the media landscape
Posted in Advertising, Planning, Research, Strategy, tagged Advertising, media, Online Media, ROI on March 25, 2009 | Leave a Comment »
