GroupM spoke about this product out of the Netherlands at Digital Now Australia (DNA09), and is well worth having a look at.
Should this take off, both at a user and brand level, there’s real utility from a product like this. Has plenty of options across multiple products.
Layar is developed by SPRX Mobile and displays real time digital information on top of reality in the camera screen of the mobile phone.
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass.
Layar is first available for handsets with the Android operating system (the G1 and HTC Magic). The introduction video got over 217,000 views since June 15.
