More from the excellent Peter Klim piece on brands using social media
- Blogs: The Green Guide
- Forums: NGC Forums
- Mashups: Wildlife Filmaker
- Microblogging: Twitter account
- Online Video: Everyday Explorers, YouTube channel
- Podcasts: Three podcasts
- Social networks: Imbee, MySpace,
- Virtual worlds: LA Hard Hats virtual construction site.
- Widgets: NGM Widgets, Facebook widget
- Blogging: Solutions Are Power blog
- Crowdsourcing: Ideas Are Power
- Microblogging: @netsolcares on Twitter
- Online Video: Solution Stars Video Conference
- Social Networks: My Solution Spot
- Blogging: Nike Basketball. Running. Women NFR.
- Mashups: Nike 6.0 action sports community. Nike+ running route finder.
- Social Networks: Jordan Brand Breakfast Club drew 120,000 members.3
- Widgets: Nike+ challenges and goals.
- Blogger outreach: WOM World.
- Blogging: Conversations.
- Social networks: MOSH. Somebody Else’s Phone ad campaign: Anna, Jade, and Luca character pages on Facebook.