What an event! Last week was the inaugural Digital Now Australia (DNA09), held in Sydney and Melbourne.
G2 got together with Google, Hill & Knowlton, TNS and GroupM to discuss the morphing of our disciplines as the digital space evolves.
Loads of good feedback, predominately around our honest, practical view on what brands should be looking at right now.
When we started talking about this event all the agencies agreed we should take this approach to the day, rather than a futurists view (as you’ve heard all that already).
I’ve taken part in quite a few of these events, and I can say that this was by far the most insightful & worthwhile.
We had close to 500 senior folk turn up over both venues, so a thanks to those of you who were there.
To view the presentations and (edited) videos have a look at the DNA website by clicking here.
The plan is now to roadshow the content of the sessions – so drop me a line if you’re interested in hearing more.
Here’s a copy of my presentation – obviously will make more sense with my commentary!
