DNA on Sky News

Here’s a piece currently being aired by Sky nEws on the recent Digital Now Australia seminars.
To see the full videos, and presentations, of the day, go to www.digitalnowaustralia.com.au

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Demand and strive for innovation – Pt1

Here’s the first piece of a 2 part blog on innovation. This week is about what innovation is, what it isn’t, how to look after good ideas, and why you should be pushing your agencies and internal guys.
There are real paradigm shifts in the way digital impacts your business planning, and not just the way [...]

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Best of the week

A colleague of mine, Dina Zaitman (Account Director at G2), put together this list of some nice work in the digital space.
OVK (Parents of Child Road Victims): Let it ring viral mobile campaign
http://adsoftheworld.com/media/online/ovk_parents_of_child_road_victims_let_it_ring?size=_original
A charity for parents of child road victims, OVK, wanted to hammer home the dangers of speaking on your phone while driving in a surprising way.
Heinz
Case [...]

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Reality & digital morph on your mobile

GroupM spoke about this product out of the Netherlands at Digital Now Australia (DNA09), and is well worth having a look at.
Should this take off, both at a user and brand level, there’s real utility from a product like this. Has plenty of options across multiple products.

Layar is developed by SPRX [...]

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Focusing on activation is key

It’s worth reminding ourselves that activation is key.
At the moment it’s a brave marketing director that seeks budget that doesn’t result in an action.
To that point, sales and ROI are the ultimate litmus test for Digital in 2009.
Now is the time digital must deliver on the promise of accountability.
Yet it seems the steps a customer [...]

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Brands using social media (letter N)

More from the excellent Peter Klim piece on brands using social media
NASA.  Microblogging:  Twitter account.
National Geographic:

Blogs: The Green Guide
Forums: NGC Forums
Mashups: Wildlife Filmaker
Microblogging: Twitter account
Online Video: Everyday Explorers, YouTube channel
Podcasts: Three podcasts
Social networks: Imbee, MySpace,

Virtual worlds: LA Hard Hats virtual construction site.
Widgets: NGM Widgets, Facebook widget

National Instruments.  Social networks:  Nerd network.
National Marine Sanctuaries.  Microblogging:  Twitter [...]

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Brands being smart with their alignments

One of the areas I covered off in the DNA session was how brands are under-utilising alignments & partnerships as a way of reaching their audience.
There’s all levels of examples that show a smart, strategic, mutually beneficial partnership can work in aligning a brand with an audience.
But what does this look like, practically? What about [...]

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A new approach is needed for online marketing

Digital Media has picked up on the DNA sessions we had, publishing a piece on the areas covered.
In particular they focussed on gaining clarity of strategy before determining what you should be doing in the digital space…here’s the piece.

G2 Director says new approach needed for online marketing
In a recent speech to the Digital Now Australia [...]

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Digital Now Australia

What an event! Last week was the inaugural Digital Now Australia (DNA09), held in Sydney and Melbourne.
G2 got together with Google, Hill & Knowlton, TNS and GroupM to discuss the morphing of our disciplines as the digital space evolves.
Loads of good feedback, predominately around our honest, practical view on what brands should be looking at [...]

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