Email is still a significantly important communications channel, and one that shouldn’t be discounted at the expense of other channels that may be more recent. Email does work when it’s executed well.
Growing a database of contacts though can be expensive, so it’s important you focus on the effective methods and avoid the mistakes made by [...]
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Posted in Video, tagged Socceroos, viral on May 22, 2009 | Leave a Comment »
A few nice viral pieces promoting the upcoming Socceroos games. They can’t miss out on qualifying (quick, everybody touch wood now!), so they’re talking up the opposition. Some nice viewing numbers here – 430k for the Uzbekistan vid, 350k for Bahrain, and 30k for Japanese version. WIll be interesting to see if they work.
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Following on from my previous blog (Things to consider with social media planning) I found a great site that trawls through numerous social media sites and checks username availability. Do you own your own online identity?
A quick look on here should prompt you to take ownership of your online brand, even if you don’t intend doing [...]
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There’s so much talk about social media that it seems more than likely that you will succeed. All you need to do is enter…wrong.
In fact, that is so wrong that more brutal language is needed.
If you enter into social media without a plan, you will fail. Period.
All the hours you spent will be wasted, you [...]
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Posted in Video, tagged philips, Video, viral on May 20, 2009 | Leave a Comment »
Expensive…yes. Cut-through…yes. Effective…seems to have been.
Last month Dutch electronics giant Royal Philips Electronics released a short film, entitled Carousel, to promote the company’s new movie theater-proportioned television set.
What better way to launch it then with a short movie that George Miller would tack onto his resume.
Watch it here.
It’s is filmed in [...]
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