There’s much noise about Twitter at the moment. So much so that if your believed the chat you would be forgiven in thinking that it’s eventual ascension to the top of the media pile is inevitable.
Let’s not get carried away though as Twitter is as susceptible to misuse and hype as its predecessors.
I see the potential for users and brands (and the ubiquity of the platform) when it’s used in a way that places an idea at the centre of a message, rather than the vain appeal of having people interested in what flavoured donut you’re eating at the time.
When the idea drives usage, that’s when it really works for me.
There’s a nice example of this, with its origins in a humble bakery in Shoreditch, London. Click here to see BakerTweet on Vimeo.
They’re using Twitter as a way of letting their customers know when the latest batch of buns/croissants/rolls/sweets are out of the oven and ready to eat.
[...] but headlines, deals. People follow people and brands they find interesting. (a good example of Twitter being used by a small business in [...]