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Archive for April, 2009

I recently spoke with B and T about the future of eCRM. Here’s the full piece, written by Kevin Johns in last week’s edition. Click here for the BandT version.
Will eCRM ever capture brands’ hearts?
Kevin Johns
So you’re looking for a long-term partner to treat you nice, give you plenty of attention and remain unflinchingly faithful. [...]

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In a classic case of (mis)directed genius a team in the US have developed an iPhone application that is perfect for the modern, fast-paced, tired executive.
The app is called iNap@work, and lets you nap at work in your cubicle without fear of being caught.

The iNap@Work app makes office-like “productivity noises” so that your co-workers will [...]

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…but not if you’re in Germany.
German telecommunications provider Deutsche Telekom’s T-Mobile has not only blocked the VoIP connection that enables Skype for Apple iPhones, but has also threatened to cancel the contracts of any T-Mobile subscribers who attempt to install Skype on iPhones in Germany through workarounds.
Skype’s iPhone application, which lets users make cheap or [...]

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A glimpse into IPTV

TV is going to get a whole lot more interesting once our boxes are attached to the web.
It’s becoming clear that us folk aren’t as interested in our TV actually converging with the web (although at a data level that’s key), but are more likely to multi-task with different devices, of which a tele hooked up the [...]

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More of Peter Klim’s collection of companies using social media. Have a look at the Nike pieces in particular.
NASA.  Microblogging:  Twitter account.
National Geographic:

Blogs: The Green Guide
Forums: NGC Forums
Mashups: Wildlife Filmaker
Microblogging: Twitter account
Online Video: Everyday Explorers, YouTube channel
Podcasts: Three podcasts
Social networks: Imbee, MySpace,

Virtual worlds: LA Hard Hats virtual construction site.
Widgets: NGM Widgets, Facebook widget

National Instruments.  Social [...]

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The buns are out of the oven

There’s much noise about Twitter at the moment. So much so that if your believed the chat you would be forgiven in thinking that it’s eventual ascension to the top of the media pile is inevitable.
Let’s not get carried away though as Twitter is as susceptible to misuse and hype as its predecessors.
I see the [...]

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Whilst I’m always available for a bribe it seems it’s getting harder in the States to do likewise.
Part of the process some brands, and especially “seeding” businesses, go through in encouraging popular bloggers to become instant advocates is to offer them product…or whatever it takes to gain promotion.
This can work well in that the brand [...]

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