Here are some tools I use and recommend to help you keep track of your brand, your products, your industry, and even your social networks.
Compete.com – what consumers do across the web, not just within a particular site.
Social Radar – (paid service) research and analysis of online buzz. Learn and analyze what people are saying [...]
Archive for March, 2009
How Obama won the election
Posted in Uncategorized on March 26, 2009 | Leave a Comment »
I was recently interviewed by Richard Goncalve at Sky News about how President Obama used digital tools to help him get elected.
My colleague in the UK, Ananda Roy, has also put together a great presentation on the specifics of the election campaign…worth having a look through.
The changing face of the media landscape
Posted in Advertising, Planning, Research, Strategy, tagged Advertising, media, Online Media, ROI on March 25, 2009 | Leave a Comment »
According to a new study by IBM media companies are struggling to keep up with the expectations of digital savvy consumers and advertisers, and will need to change the way they deliver information if they are to succeed.
In my experience this is an accurate reflection of what I’m seeing, i.e. clients are asking for more [...]
Weigh while you wait
Posted in Digital Outdoor, tagged Fitness First, Outdoor Digital Media on March 24, 2009 | Leave a Comment »
Fitness First in the UK have launched a great concept in The Netherlands. Not sure it would be too popular with some of us though.
They transformed the bus stop bench into a weighing device. Anyone who sat on the bench would have their weight calculated in kilos and this figure would then be displayed on [...]
Mobile web usage doubles in a year
Posted in Mobile, tagged Google Maps, Mobile, mobile web on March 20, 2009 | Leave a Comment »
Historically, there’s been so many reports talking about the growth of mobile it’s difficult to separate the (usually mobile industry based) overly optimistic from the more realistic.
Like web predictions no-one really knows what is realistic in the mobile world.
However, one stat that caught my attention recently is from the US, which has traditionally lagged behind other markets in mobile [...]
Will 3 billion users convince you to use SMS?
Posted in Mobile, Strategy, tagged Mobile, Mobile Advertising, SMS, texting on March 12, 2009 | Leave a Comment »
In my attempt to keep things clear, and only talk about bits & pieces that are worth talking about, I mostly ignore reports/research that boast of ownership of a market or technology, as they’re mostly vested interests or just wrong.
Social networks are a good example as they would all have you believe they “own” their region [...]
Poor old startups
Posted in Planning, Research, tagged startups, venture capital on March 5, 2009 | Leave a Comment »
I don’t often write about startups, as often by the time they’re large enough to rate a mention they’re no longer a start up.
But this is where the next generation of the web comes from…including the blogging service I’m writing on, the search tool I use to research, and the video network I use to [...]
It’s getting harder to ignore video…
Posted in Strategy, User Generated Content, Video, tagged Search, Video, YouTube on March 5, 2009 | Leave a Comment »
…if only based on search stats it’s getting difficult to ignore the need to use video as part of your mix.
I’m not recommending this lightly, as it’s fraught with difficulties and possible issues for a brand, but there’s some numbers that you should pay attention to;
80% of all web activity starts with a search
Something like [...]
