Distilled are a US based fashion retailer that have launched their new site, using a live model that takes the various pieces of clothing on/off to show the range. Nice way of engaging with the browser and showing their product.
Archive for January, 2009
A different take on fashion
Posted in Retail, Video, sales, tagged Retail, Video on January 30, 2009 | Leave a Comment »
World’s worst radio ad?
Posted in Blogs, Retail, tagged Radio on January 29, 2009 | 2 Comments »
And you thought that radio ads were bad in Australia? Here’s a transcript of an LG ad that’s currently running in the UAE:
Man: (sings) Happy anniversary to you!
Woman: Thank you honey!
Man: Now, close your eyes! I have a surprise for you.
Woman: OK!
Man: Open your eyes! You wanted a new refrigerator and washing machine. Here they [...]
Internet hits 1 Billion users
Posted in Planning, Research, tagged Internet Penetration on January 27, 2009 | Leave a Comment »
I don’t usually bother reporting on these sorts of stats, but this is a pretty significant milestone.
The global internet audience surged past the one-billion mark in December 2008, fueled by users in China – the largest online population in the world, and the Asia Pacific region, which accounts for more than two-fifths of total visitors, [...]
How to handle negative blog comments
Posted in Blogs, Customer Service, Planning, tagged blog, Customer Service on January 27, 2009 | Leave a Comment »
Most of my clients have, at some point, discussed whether they should enter the murky waters of blog management.
There really does need to be a well thought through plan on how to handle feedback in such an open forum, particularly which ones to respond to and who should do it.
My advice is if you see [...]
The best of 2008
Posted in Planning, Strategy on January 9, 2009 | Leave a Comment »
…here’s a nice piece that goes through some of the better work from 2008.
It’s a comprehensive wrap up from Contagious Magazine. Click here to download it. Is worth a look.
A smart move by Hyundai
Posted in Planning, Strategy, tagged Hyundai on January 9, 2009 | Leave a Comment »
This has little (if any) to do with the digital space, but is a good example of a large brand innovating when it’s needed.
In a move certain to make their competition take note (and not just in the car industry but anyone trying to get conmsumers to spend at the moment), Hyundai Motor America announced [...]
The internet on your TV
Posted in Video, tagged internet tv, MySpace on January 9, 2009 | Leave a Comment »
…it’s a way off (thanks in part to our fantastically slow broadband network) but at some point your TV & internet will converge.
“Convergence” is a term that’s a little tarnished (much like “CRM” is, and “Content” is becoming), as it has been full of promise and used in many different contexts. But, should your telly [...]
Bringing the audience behind the camera…
Posted in User Generated Content, Video, tagged User Generated Content on January 6, 2009 | Leave a Comment »
… the first feature film created entirely by an Internet community is set to debut in January.
Whether or not horror flicks sit in your DVD collection, Perkins’ 14’s more interesting story lies in its creation.
The film is the product of Massify, a film production community that provides tools for members to share ideas, collaborate on projects, [...]
Some interesting numbers from the web…
Posted in Internet Penetration, Research, Retail, sales, tagged newspapers, Online Retail, TV on January 6, 2009 | Leave a Comment »
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according to a study by comScore.
The internet has surpassed all other media except TV as Americans’ [...]
