…but thought you would be interested in this. It’s a compilation of some clever bench ads from around the world.
Good, creative ideas work on any media. Click on the image to see the others.
Archive for December, 2008
Nothing to do with digital…
Posted in Uncategorized, tagged Outdoor ads on December 15, 2008 | Leave a Comment »
So your customers are questioning spend: what do you do?
Posted in Planning, Strategy, tagged Brands, sales, discounting on December 15, 2008 | Leave a Comment »
As it gets harder to sustain business, netherlone build, brands (across the board) are turning to discounting attract customer traffic.
Christmas is renowned for discounting, as some sectors use christmas sales to get them through the rest of the year. But what does it mean for the long term health of your brand?
Will consumers be willing to [...]
The real monetary benefits of organic search
Posted in Planning, Search, Strategy, tagged Search, Search Strategy, PPC, Adwords on December 5, 2008 | Leave a Comment »
Following on from my piece on search engines (Why getting your search engine strategy right is so important) here’s some very interesting info on the comparison between paid & organic search rankings (forgive the calculations but it does form an intersting conclusion);
For every 1 click on a paid search result, the organic results generate 8.5 [...]
Marketing cannot be a cost centre
Posted in Planning, Strategy, tagged marketing, Planning, recession, Strategy on December 2, 2008 | Leave a Comment »
Marketing is not a cost centre…
…but it absolutely should behave like a profit centre. Marketers should expect to have their budgets cut if they don’t embrace the hard fiscal realities of making one dollar turn into two.
Because of a commonly held view of marketing as a cost centre, many companies will cut marketing budgets [...]
Is anyone using QR codes?
Posted in Mobile, Strategy, tagged Mobile, QR code, Yell on December 2, 2008 | Leave a Comment »
UK directory company Yell is to trial QR Codes on the front covers of two editions of its Yellow Pages directories, enabling consumers to obtain the latest local cinema and weather information via the mobile web.
Two interactive QR Codes published on the covers of the new Edinburgh and Cardiff editions of Yellow Pages in December [...]
Making the most out of your sales funnel
Posted in Planning, Research, Strategy, sales, tagged Planning, retention, sales, sales funnel, Strategy on December 2, 2008 | Leave a Comment »
This isn’t going to be another long piece theorising about the impact of the economy on your marketing activity (there’s more than enough of those around), rather a focused piece on a few practical things you can do to improve your sales numbers.
Whilst retention is key (and the lowest hanging fruit) you cannot ignore acquisition. [...]
