Some more examples of businesses engaging with their audience using social media.
- Blogging: Movie blog.
- Social networks: Movie Pong Facebook application
- Mashups: savings rate finder and checking account comparison.
- Podcasts: Three topics relating to investment guidance.
- Widgets: market monitor.
- Blogging: Fisk-A-Teers blog
- Social networks: Fisk-A-Teers brand ambassador program
- Blogging: Sponsored a test drive event for women bloggers. Where are the Joneses? blog
- Microblogging: FordDriveOne on Twitter. Twitter account for North America.5
- Organization: Hired Scott Monty to run social media.
- Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? group.8
- Wiki: Where are the Joneses?8
- WOM campaign: Hurra Torpedo campaign7
- Blogging: Twelve corporate blogs
- Discussion boards: Interactive Marketing discussion boards.37
- Microblogging: Twitter account
- Online video: YouTube channel
- Social networks: Facebook fan page.