Peter Kim has been compiling a list of companies that are engaging with their consumers in the social media space.
It’s a great list that is surprisingly long, but like most things with the good comes the bad, so there’s a few that I don’t think would be working too well. What’s most encouraging about this list is that;
1. It shows that being in a low interest category doesn’t exclude you from talking to your consumers in this space
2. Most industries are covered here, as are businesses of all sizes
3. Most forms of social media are utilised, to varying degrees of size & cost
4. There’s a discussion happening here…it’s about talking to your consumers & miost importantly, listening too.
To make it more digestable I’ll publish these in groups rather than the whole bunch. Today, kids, it’s the letter “A”.
3 Italia. Social networks: Facebook Business and La3 DVB-H groups.
Abbott Labs. Social networks: Facebook Labs Are Vital scholarship contest.
Absolut Vodka:
- Online video: ABSOLUTworld.
- Social networks: Top Bartender page on Facebook.
Accenture:
- Blogging: Nine corporate blogs.
- Podcasting: Five corporate podcasts.
Accuquote:
- Blogging: Life Insurance blog.
- Podcasting: Life Insurance podcast.
Acura:
- Social networks: Facebook Acura TSX Connect fan page.
- Widgets: Acura RDX Traffic on Yahoo.
Acuvue. Social networks: Facebook “Wink” application.
Addison Avenue. Crowdsourcing: Suggestion box.
Adidas. Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka “never-ending friending.”
Adobe. Tagging: Delicious account used to bookmark primarily tutorials.
Airplay. Social networks: Baseball Gameday Challenge Facebook application.
Amazon:
- Social networks: Shelfari.
- Blogging: Web Services blog.
AMC’s Mad Men. Microblogging: Fake Twitter accounts.
American Express. Blogging: OPEN Forum.
American Red Cross. Blogging: Red Cross Chat.
Animal Planet. Widgets: Killer Clips widget on Yahoo.
Annie’s Homegrown. Blogging: Bernie’s Blog (offline).
AOL. Blogging: Vincent Ferrari tries to cancel his account.
Apple:
- Blogging: iPod’s dirty little secret.
- Social networks: Apple Students group on Facebook.
ArcelorMittal. Virtual worlds: Second Life presence.
Artful Home. Social networks: Community site.
AT&T:30
- Microblogging: ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
- Online video: Share AT&T channel on YouTube.
- Photosharing: Flickr photostream.
- Social networks: Facebook fan page.
Austin Ventures. Social networks: Facebook page.
Avaya. Blogging: The Contact Center Insights Blog.
Avis. Blogging: We Try Harder.
Avon. Social networks: Canada Breast Cancer Crusade on Facebook.
