Social Media examples (this week, the letter d), podcast sites & video sites

Bit of a compilation this piece.
Firstly, here’s a great Podcast Directory List. Includes podcasting sites and directories.
Secondly, here’s a similar list for video covering creating, discovering, searching, sharing, storing etc for videos.
Lastly, here’s the next edition of good examples of brands using social media (the letter d), courtesy of a great post from Peter Klim:
Daimler [...]

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Social media – bring your commitment to the table, or save your money

Social media sites and tools are growing exponentially, so you need do get in their too right!!
Wrong.
If you’re not prepared to invest the time it takes to succeed save your money. You need to bring your sense of commitment, more so than your wallet.
Many companies don’t want to invest time and energy into forging connections [...]

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Tapping into the peer-to-peer economy

Firstly, what is the peer-to-peer economy?
In the future, we will turn to the internet to get a job, for a loan and to take out health insurance, but we’ll apply through our online social network. And this will give rise to the development of peer-to-peer economies.
It’s a futurists view on how we will all be [...]

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The Future is Video forum

Went along to Slattery IT’s forum on the future of video last night. Besides that fact the technology didn’t work too well (in Telstra’s flashy new business centre, ironically called the “media centre”) the speakers were interesting and had some nice stories to tell.
Richard Finlayson, Director of Commercial Affairs SBS Corporation was first off the [...]

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Making the most of an opportunity

A great example here of an entrepreneur making the most out of someone’s bad luck (or in Sarah Palin’s case a bad case of election spending), and gaining maximum exposure.
What happened first? Republican National Committee buys the Sarah Palin family $150,000 worth of duds.
And next? Kathryn Finney of the Budget Fashionista shows how to outfit [...]

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…more examples of brands using social media (C)

More from Peter Klim’s excellent summary of what brands are doing in the social media space.
My earlier piece (“Content” is only as good as the idea behind it) highlights how hard it is to get this right, but here are examples of what it looks like when you do. My favourite is the Carnival Cruises social [...]

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Are carriers the new primary internet providers?

As the number of mobile devices approaches three times that of PCs worldwide, are carriers becoming the primary internet access providers?
In fact there are more mobiles around than PCs and TVs combined…but don’t get carried away as there’s a few fundamental shifts that need to take place before these numbers are harnessed & carriers become [...]

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Online display pricing down 27%

Online ad prices dropped in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008.
The AdIndex, a quarterly measure of online ad network pricing, shows that publishers of all sizes are feeling the pinch of an [...]

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The “Intention Economy”

is an interesting space at the moment. What is it? It’s the harnessing of someone’s intent to another’s need, or about buyers finding sellers (not the other way around).
Here’s a few examples to explain the concept;
- You want to get somewhere, but don’t have a car and hate the trains? No problem, look at PickUpPal
- [...]

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Outdoor digital billboards go gaming

NEW YORK – I know the last time your were standing in Times Square you were thinking, “There’s not enought here to look at, or enough bright lights, I wish they would let me play a game while I’m standing here doing nothing”…right?
Next time you happen to be in Times Square, get ready for some gaming [...]

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A snapshot of the blogosphere

Found this great piece on Technorati that details the current use and growth of blogs.
This is worth a read (albeit it’s a little long) as it disects what has become an extremely influential media.
I’ll release the 5 parts of the report over the next few weeks so it’s more digestable. To read the full first [...]

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Obama & gaming advertising

Barack Obama has been reaching out for the youth vote with his latest billboards inside the Xbox 360 racing game ‘Burnout Paradise’.

The ”Obama for President” billboard ads in the Xbox 360 game first surfaced last week.
The ad inside ‘Burnout’ on the Xbox 360 Live network is the most high profile use of in-game advertising by a presidential [...]

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Financial Crisis – changing online habits

A piece in today’s Brand Republic has shown that the recent round of bank nationalisations and stock market fluctuations has led consumers to turn to the internet to help deal with financial pressures, according to a report from online research firm Hitwise.
Source of information
As the economy moves from one crisis to the next, people are relying [...]

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…more examples of brands using social media (B)

This week we’re on “b”. My favourite on this list is the British Airways community Metrotwin, set up to give flyers access to community ratings/reviews on things to do in London & New York.
BAE Systems. Blogging: Graduate blog.
Bank of America:

Social networks: Small Business Community on Clearspace.  Medal Me! Facebook application.

Bayer.  Blogger outreach:  Berocca Blogger Relief [...]

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The future of the corporate website

It’s time to have a long, hard look at your corporate website. Are you still expecting consumers to believe that the happy, smiling, loved up customers on your home page are real? And that the execs so proudly displayed as captains of industry really do care? Of course that’s what you want them to think [...]

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Examples of businesses using social media – Part I

Peter Kim has been compiling a list of companies that are engaging with their consumers in the social media space.
It’s a great list that is surprisingly long, but like most things with the good comes the bad, so there’s a few that I don’t think would be working too well. What’s most encouraging about this [...]

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Social media facelift for cosmetic surgery

…found a nice example of a company (in this case the American Society for Aesthetic Plastic Surgery or ASAPS) partnering with a social media business.
ASAPS today announced a partnership agreement with RealSelf.com to provide consumers access to more accurate, timely, and realistic information about cosmetic procedures. RealSelf.com is an unbiased consumer resource for cosmetic treatment [...]

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Planning for the future

This post isn’t exclusively for the digital space, but is more to do with how businesses need to maintain a focus on current activities whilst actively thinking about the future.
Where this is particularly relevant to the digital space though is the phenomenal pace (certainly in relative terms) that whole categories are being disrupted by new ways [...]

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“Content” is only as good as the idea behind it

I’ve been noticing more and more that the the term “content” is becoming thrown around like it’s some all encompassing, problem solving, living thing.
As banks find out the hard way that promoting products they don’t understand might not be the smartest thing they’ve done, so too content is being embraced by some as the messiah [...]

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Encouraging consumers to give you feedback

Came across an interesting new site yesterday that’s in beta mode called Suggestion Box.
Traditionally if you felt the need to feedback/vent/suggest to a company you would need to do so through their web site (if they allow this), call a call centre, or (remember the days) write a letter.
Suggestion Box invites companies to register a “profile [...]

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